Triple account win for M:Communications
pharmafile | September 17, 2010 | News story | Medical Communications | Axis Shield, M:Communications, Medivir, Virgin Healthcare, medical communications
London-based communications consultancy M:Communications has won three new healthcare accounts.
The new business comes from in vitro diagnostic company Axis-Shield, Swedish biopharmaceutical company Medivir and primary healthcare services firm Virgin Healthcare.
Mary-Jane Elliott, head of M:Communications’ healthcare practice, said: “I am delighted to announce these client wins by M:’s healthcare team. Our strategy in this sector is to represent high quality clients across the variety of healthcare sub-sectors. M: is gaining significant momentum in this arena internationally and has quickly become a recognised leader in the healthcare field.”
M:’s healthcare team will advise Axis-Shield, which markets a range of tests for use at the point-of-care and in clinical laboratories, on best practice in corporate communications and financial public relations.
Meanwhile, leading Swedish biopharmaceutical company Medivir will work with M: on the internationalisation of its financial PR efforts. As part of this one of M:’s sister agencies, the international investor relations consultancy Taylor Rafferty, will advise Medivir on its global IR strategy.
Medivir recently signed a commercial agreement with GlaxoSmithKline and has a key development agreement with Johnson & Johnson for its portfolio of drugs against infectious diseases.
Finally Virgin Healthcare, which aims to become one of the leading companies providing primary healthcare services to the NHS, has retained M: to advise on corporate communications.
Virgin Healthcare recently acquired a majority shareholding in Assura Medical, which works in partnership with GPs and health professionals to deliver medical services across the UK.
Dominic Tyer
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