Tesco to sell cut-price Viagra

pharmafile | September 21, 2010 | News story | Sales and Marketing Boots, Pfizer, Tesco, supermarket, viagra 

Tesco has declared a price war in erectile dysfunction, announcing it will sell Viagra through its in-store pharmacies for less than the drug’s price at a leading pharmacy chain.

Tesco is the UK’s biggest chain of supermarkets, and is known for its aggressive pricing and expansion into new markets.

High street pharmacy chain Boots pioneered the sale of Viagra to men without a prescription, but now Tesco is undercutting its rival on price.

Pfizer’s erectile dysfunction (ED) treatment will be available in 300 Tesco stores across the UK £52 for eight pills. This significantly undercuts Boots’ offer, which is for just four pills at £55.

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The sale of Viagra without prescription is possible thanks to the Patient Group Direction (PGD) system, in which pharmacists can dispense the drug to patients who fit pre-defined criteria.

Men wanting to buy the drug will have to complete a questionnaire prior to receiving the drug, and will have to undergo tests for blood pressure, cholesterol and diabetes.

The treatment will be available to men aged between 40 and 65 years. ED is a common sexual problem and affects around 2.3 million men in the UK.

Pfizer says it has no involvement in the initiative, and that Tesco is under no legal obligation to inform Pfizer of the products being made available via PGDs.

Brett Wells

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