Succinct launches sister consultancy
pharmafile | June 29, 2009 | News story | Medical Communications |Â Â Consultancy, SuccintÂ
Medical education agency Succinct Communications has launched a sister company, Succinct Consulting.
Succinct Consulting says it will help international pharmaceutical companies direct strategy across the brand lifecycle, particularly in the areas of high cost and novel therapies.
The move is a response to the changing financial environment, complex healthcare management structures and expensive advances in science, that are creating increasingly difficult and competitive markets for specialist drugs.
The company will be led by Ellie Blackburn and will compliment the well-established work of Succinct Communications, which delivers medical education as well as communications programmes and services.
Succinct director Ellie Blackburn said: "Ultimately Succinct Consulting is about creating access to drugs for the patients that need them. We want to do this by building innovative partnerships with health providers and enabling the pharmaceutical industry to create trust in order to deliver suitable offerings in terms of products, licenses and services.
" The adversarial approach to drug development is waning. Instead pharmaceutical companies are increasingly aware of the need to work together with a complex network of healthcare providers to shape the market earlier in the drug lifecycle."
Sean McGrath, managing director of Succinct Communications, said: "At Succinct Communications we've been using our experience and knowledge of the environment to help our clients informally with strategy for years, but ultimately client demand has ensured we provide a dedicated service.
"We were also waiting for the right person to lead this important new venture and I am positive we have found this in Ellie, who brings vast UK and global clinical, marketing and management experience.
"The new company has a much larger capacity for consultancy and an international reach amongst healthcare providers."
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