Strategic North launches thought leaders book
pharmafile | February 20, 2013 | News story | Medical Communications | Strategic North, health policy
A healthcare consultancy has launched a book collecting thoughts and insights from experts in health and beyond.
Strategic North, a strategic health consultancy based in Bowdon, Cheshire says it wants to drive and stimulate debate about new ways of thinking in healthcare.
The firm focuses on developing seamless, integrated strategy for pharma clients in five core areas: healthcare environment, therapy area and brand strategies and future opportunity and business model definition.
Last year the firm published ‘Little Book of Blogs’, a collection of their blogs and trade press articles, and have now followed up with another book, ‘Strategic Tales’.
“Rather than just sharing our own thoughts on the world, we wanted to include the ideas of a selection of health and business leaders who we have met and been inspired by over the last 12 months,” says David Coleiro, partner at Strategic North.
“We set up a series of interviews with experts from a wide variety of fields related to our work including: neuroscience, health policy, pharmaceuticals, nanoscience, global health, clinical delivery, health philanthropy, sport, business and technology; leaders and evangelists all.”
Strategic Tales is the result of those discussions summarising some of the experts’ thoughts and our own.
If you would like a copy, please get in touch with Strategic North at info@strategicnorth.com
Related Content
![Generic image](https://pharmafile.com/wp-content/uploads/2013/09/generic_drug_packet_solution-300x200.jpg)
Untapping the unconscious: the next revolution in pharma marketing
There has been a lot of doom and gloom about the pharmaceutical industry in recent …