Seven Stones wins General Electric Healthcare account
pharmafile | December 13, 2005 | News story | Medical Communications |Â Â Â
Specialist healthcare communications agency Seven Stones has secured a new global account with General Electric Healthcare Discovery Systems.
A subsidiary of General Electric, it sells high-tech scientific equipment and reagents to life science laboratories, including pharma industry R&D labs.
Seven Stones managing director Graham Hewitt said the company won the global account in a competitive pitch.
"We pitched for one part of the business, the Amersham portfolio of products, and on the back of that were awarded a new brand launch which involves working with GE to formulate their positioning and branding strategy for a new product global launch. It involved devising the repositioning and branding strategy for a complex set of heritage brands and new product launches.
"This pitch was quite a challenge as our ideas had to be highly creative but needed to work with a global audience. We are pleased we won the pitch and are looking forward to working with General Electric Healthcare Discovery Systems."
Seven Stones is a full service, independent agency offering branding, advertising and design services to predominantly healthcare clients across all media.






