Rx Award wins for Paling Walters and LEC Advertising
pharmafile | December 7, 2005 | News story | Medical Communications |Â Â Â
Paling Walters and Lane Earl & Cox won prestigious awards at New York's Rx Club Awards.
The agency's Lethal obsession campaign for Roche's obesity treatment Xenical brought it a gold award – one of only 11 given out at the ceremony.
Paling Walters' creative director Frank Walters, himself twice a judge for the Rx Club, commented: "The awards are the real benchmark for creative excellence in global branding and they are based very much on the criteria of high creativity, in terms of the strategy and execution used."
The London-based agency previously won a gold in 2002 for its work on Pfizer's Viagra and this year won a further four Awards of Excellence for its work for Boehringer Ingelheim (two awards), Johnson & Johnson and on its house ad.
The UK agency with the biggest haul on the night was Lane Earl & Cox with a silver for Schering-Plough Animal Health's animal eye treatment Optimmune and a further 11 Awards of Excellence. LEC's creative director Phil Cox commented: "We are delighted that so much of our output has been recognized in this way. More than this, however, we are pleased to be able to deliver such powerful creative work for our clients. This success is due as much to their foresight and imagination as our own."
Only two UK agencies took silver at the awards the other being GSW Junction 11 for its Their lives in their hands campaign for GSK's ReQuip. The agency also won three Awards of Excellence.
The other UK agencies rewarded with Awards of Excellence were: Halesway, Langland, Matthew Poppy Ogilvy, mXm Medical Communications, Ogilvy Healthworld, Rainmaker, Roundhouse HealthAd, Saatchi & Saatchi Healthcare London and Torre Lazur McCann London.
Held in November, the Rx Club Awards attracted more than 1,600 entries from around the world this year. In the advertising awards calendar they precede the UK's own PM Society Awards, which will take place at London's Grosvenor Hotel on 27 January 2006.
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