Recession helping smokers kick the habit
pharmafile | March 11, 2009 | News story | Sales and Marketing |Â Â healthcareÂ
New research compiled to mark the UK's No Smoking Day suggests a third of the country's smokers are thinking about quitting or planning to cut down as a direct result of the economic downturn.
The poll also shows that 9% will be taking the first step and making a quit attempt on No Smoking Day, 11 March.
No Smoking Day president and Dragons' Den star Duncan Bannatyne commented on the findings: "Everybody is feeling the pinch during the current recession.
"For smokers, who can spend over £2,000 a year on cigarettes, it's particularly tough, so for those who are ready to quit there has never been a better time."
Women are more likely to cut down or think about giving up, with 40% compared considering it compared to 32% of male smokers.
Dan Tickle, chief executive of the No Smoking Day charity, said: "Giving up cigarettes will boost your bank balance – but the health benefits are even greater, including easier breathing, improved fitness and healthier hair, nails and skin. It's a fact that quitters also notice they have more energy after only a matter of days.
"By choosing No Smoking Day to quit, smokers will be joining a million others taking the first step to a healthier – and wealthier life. And you don't have to quit alone. You're four times more likely to succeed if you use a free NHS Stop Smoking Service."
Unhealthy diets
While there are hopes that the economic difficulties will help more smokers quit, there are some signs that a recession will lead to unhealthier lifestyles.
Recent trends suggest shoppers are turning to cheaper but more unhealthy ready meals and takeaways, which could add to problems with obesity.
A new poll by UK consumer watchdog Which? found 24% of UK adults felt that healthier eating is now less important, with 56% saying price is now a priority when choosing food.
The survey of over 2,000 people showed three quarters think the government needs to take action to make choosing healthier options easier.
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