Publicis acquires Beijing-based healthcare agency
pharmafile | May 13, 2011 | News story | Medical Communications | Publicis Life Brands Dreams, Publicis Life Brands Watermelon, medical communications agency, publicis
Publicis has acquired Dreams Communication, a Chinese agency specialising in healthcare communications.
Dreams will become part of Publicis Healthcare Communications Group (PHCG) and will be renamed Publicis Life Brands Dreams. The acquisition extends Publicis’ reach into China’s healthcare market, which IMS Health forecasts will become the world’s second biggest pharmaceutical market by 2015.
The buyout follows swiftly behind another Publicis acquisition in the Asia Pacific region this year, when it bought Indian ad agency Watermelon in March.
Founded in 2003, Dreams employs nearly 50 people and offers advertising and design, digital, medical education, and event planning services to mainly pharmaceutical and healthcare clients.
Among Dreams’ existing clients are Novartis, Novo Nordisk, Pfizer, Xian-Janssen, Beijing FH Land, and the Ministry of Culture of China. Bin (Simon) Sun will remain at the helm of Dreams and take the title of managing director, Publicis Life Brands Dreams, along with Kathy Zhao, who will become general manager, Publicis Life Brands Dreams.
Nick Colucci, chief executive and President of PHCG, said: “Adding Dreams to the PHCG portfolio further advances our key strategy to enhance our presence in emerging markets. We are especially excited to have expanded our offering in China-a market we see with tremendous potential for healthcare communications.”
Bin (Simon) Sun, Managing Director of Publicis Life Brands Dreams, added: “I am pleased that Dreams will become part of the Publicis Healthcare Communications Group. This is an important step in our growth strategy. Working alongside PHCG agencies allows us to benefit from the global expertise of the leading healthcare communications network and will allow us to become a leading healthcare agency in China.”
Andrew McConaghie
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