PM Society’s digital award winners announced
pharmafile | September 27, 2013 | News story | Medical Communications, Sales and Marketing | digital awards, pm society
The independent comms agency Ruder Finn and creative marketing shop Digitas Healthcare won most recognition at the PM Society Digital Media Awards this year, taking home three winning trophies each.
Havas Lynx and Radical Departures were close behind, each scooping two wins and Atlantis Healthcare, Aurora, DDB Remedy, Doctors.net, Message Dynamics, Story Worldwide and Swordfish/Incuna were also celebrating as they each picked up a winning gong.
Digital project/account management award went to Aurora’s Gill Dunn, with a high commendation for Waggener Edstrom’s Kristen Grant.
GlaxoSmithKline’s Kai Gait narrowly beat David McCormick of Roche and Richard Greatorex of Idis to the prestigious Digital Pioneer Award, keeping the title at GSK for a second year in a row.
Comedian Dara Ó Briain announced the winners and commendations at a ceremony in London, the culmination of a two-stage judging process (both online and face-to-face) where over 40 judges reviewed over 150 entries in 16 categories.
The judges included digital and marketing specialists and medics that represented 26 pharma companies, with over a quarter of them coming from the top five ‘big pharma’ firms.
Carwyn Jones, PM Society digital interest group lead and chair of the Digital Media Awards, said: “This year has seen consolidation in the higher quality, a raft of entries in the new social media category and far greater integration across the board in multi-channel campaigns strategies.”
Jon Vernon, GSK and PM Society Digital Pioneer 2012 judged this year and said: “The refreshing aspect for me today has been judging social media – seeing how people are using novel channels for pharma to implement really good, simple campaigns.”
Another seasoned judge explained: “Pharma is starting to understand how digital is used appropriately so a move away from web 1.0/2.0 type tactics to looking at actual engagement and that’s what digital can really do. It is about engagement and not broadcasting, because if you are doing the latter, you are going down the wrong route.”
Ben Adams
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