Omnicom Group chooses CAHG as its lead healthcare agency
pharmafile | March 28, 2012 | News story | Medical Communications | CAHG. TBWA, Omnicom, WorldHealth
The Omnicom Group has chosen its healthcare comms agency CAHG to form a strategic alliance with TBWA\WorldHealth as the company’s lead healthcare professional agency in the US.
The firm says the internal move strengthens CAHG’s ability to deliver powerful global brand management and integrated services for the world’s leading healthcare companies.
The aim is that CAHG will give TBWA\WorldHealth, the healthcare communications network of TBWA, a significantly stronger presence in the US.
Scott Cotherman, president and chief executive of CAHG and chairman of TBWA\WorldHealth, said: “We are enhancing our resources significantly, particularly outside the US, to respond to clients’ expanding needs.
“As part of a global marketing and communications network dedicated to helping create a healthier world, CAHG will benefit from two valuable proprietary TBWA practices: ‘Disruption,’ which leads to finding new brand ideas for creating growth, and ‘media arts,’ which is important for the delivery of behaviour-changing messages in an increasingly multichannel communications world.”
In turn, TBWA\WorldHealth now has access to CAHG’s expertise in training and growing branding and communications experts.
“CAHG and TBWA are two strong agencies that share the same vision, mission, and culture,” said Tom Carroll, president and chief executive of TBWA Worldwide.
“The beauty of this is that it attracts talented, dedicated professionals, and all of them are fully engaged behind a common vision of helping create a healthier world.
“Making the complex simple and the simple engaging is what they do, what healthcare communication has to be about.”
Ben Adams
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