New digital agency Intensity launched

pharmafile | October 1, 2010 | News story | Medical Communications Creston, Intensity, OnMedica, Pan, Red Door 

Medical communications group Creston has launched a new digital specialist agency called Intensity Digital.

The start-up agency aims to serve the rapidly growing market for integrated digital communications in healthcare.

The pharma industry is moving some of its budgets into digital marketing, and comms groups like Creston are looking to grab a share of the emerging market for digital services.

Intensity Digital Ltd will be managed by Jon Vernon, who brings extensive experience gained working in the pharmaceutical industry and most recently at leading online medical communications agencies Creative Lynx and OnMedica.

Creston has built up its portfolio of agencies by acquisition to date, but the new agency is being built up from scratch. The group says it will benefit from close relations with other members of the Creston Health Division (PAN Advertising, Red Door Comm-unications and ROCK medical communications) all of which are currently engaged on digital work within their client remits.

Intensity Digital will focus on building integrated campaigns that ensure the optimal mix of all digital assets and channels. The company will work closely with Creston-owned ICM Research to reach out to healthcare professionals in both domestic and international markets. It will develop bespoke online tools ranging from specialist accredited education to brand promotion in the form of e-detailing and Intensity Digital will also work hand in hand with TMW, Creston’s digital build, social and direct marketing agency to keep expertise in-house and costs low.

Jon Vernon commented: “Our new offering will enable clients of Creston Health Division’s agencies to benefit from Intensity Digital’s focus on building even more effective and integrated digital campaigns targeted at healthcare professionals, and will add further expertise to their offering. What attracted me to this position is the highly collaborative and synergistic approach Creston Health companies take.”

Don Elgie, Creston Group chief executive, commented: “We have identified a significant opportunity to develop a company that provides top quality, integrated multi-channel campaign solutions specifically developed for the healthcare audience.

“We are delighted by the calibre of management we have been able to attract, and have every confidence that the support and expertise of our other group companies, particularly in our Health Division, will allow us to participate in the exciting growth offered by digital communications in healthcare.”

Andrew McConaghie

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