New categories for IPA Best of Health Awards
pharmafile | February 15, 2012 | News story | Medical Communications | Best of Health, IPA
This year’s IPA Best of Health Awards are now open for entries from healthcare advertising agencies worldwide.
The annual awards aim to focus on and reward the creativity in healthcare advertising.
This year the competition sees the introduction of three new categories. Entries will be accepted in press, out of home, radio, film, DM, mixed media, digital media and international, in addition to the following three new categories:
• Integrated Idea – entrants need to demonstrate innovation in their solution to a communication brief through insight into choice of channel(s) for digital platforms, experiential, social media, or any other
• Local Innovation – entrants need to demonstrate how an agency team (covering creative, account, planning, production and management) endeavours to creatively promote a global idea in a local market
• The Young Talent Award – this is open to nominations from member agencies only. Nominees will be contacted to enter in early February.
The new awards will be judged by an independent judging panel, made up of: Convenor of Judges, Harry Armfield, Open Health; Chairman of Judges, Justin Tindall, Group executive creative director, Leo Burnett; International Judge Jeremy Perott, Worldwide creative director, McCann Healthcare Worldwide; and members of the IPA Council that have international business outside the healthcare sector, including Jane Asscher, chairman and partner, 23red.
The other entries will be judged by the following panel of healthcare professionals, overseen by the Awards Convenor and Chairman of Judges:
Oliver Caporn, creative director, ICC Lowe London
Martin Gaul, creative director, Nitrogen
Paul McCarthy, senior copywriter, Junction 11
Shaheed Peera, creative director, Publicis Life Brands
Jeremy Perrott, Worldwide creative director, McCann Healthcare Worldwide
Russell Speed, creative director, TBWA\Paling Walters
Mike Walker, creative director, Saatchi & Saatchi Healthcare
Lee Williams, creative director, Euro RSCG Life.
Awards Chairman Justin Tindall says: “I am delighted to be Chairman of Judges for this year’s Best of Health Awards. Not only do they provide the perfect opportunity to showcase the very best in healthcare creativity but with the addition of these three new categories, they will prove that this sector is also innovative, integrated and that it has a wealth of young talent equipped to secure its future growth.”
Last year Langland was awarded ‘Best of Show’ for advertising to consumers, for its ‘www.questival.co.uk’ campaign for Bayer HealthCare, an interactive website that provides important information for teenagers and young adults with haemophilia.
McCann Healthcare Sydney won ‘Best of Show’ for advertising to healthcare professionals for their ‘Rational Explanation’ campaign for Pfizer, a mixed media campaign that encourages healthcare professionals to screen elderly patients for Alzheimer’s during routine consultations, so that it can be detected in its early stages.
The 2012 Ceremony will take place on 28 June at Vinopolis in London. For more information, visit: www.ipabestofhealthawards.co.uk.
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