McCann Torre Lazur wins Best of Health top prize
pharmafile | June 29, 2012 | News story | Medical Communications | Best of Health awards, Euro RSCG Life UK, IPA, Langland, McCann Torre Lazur, Torre Lazur McCann, Woolley Pau
McCann Torre Lazur and The Cement Bloc were awarded the prestigious ‘Best of Show’ awards at the 2012 IPA Best of Health Awards, held last night at Vinopolis in London.
The IPA’s Best of Health Awards reward the best in creativity in healthcare across all media.
A record 406 submissions were entered into this year’s Awards, twenty won Silver, eighty won Bronze. In addition to the traditional Best of Show awards, three new prizes were awarded for Integrated Idea, Local Innovation and Young Talent.
McCann Torre Lazur was awarded ‘Best of Show’ for advertising to healthcare professionals for its ‘Another busy day’ campaign which advertised the hypertension drug Edarbi by Takeda. The animated film depicts a man able to go about his working day ‘without the hype or the tension’ thanks to Edarbi.
US agency The Cement Bloc was awarded ‘Best of Show’ for advertising to consumers for their ‘Grow Sole Campaign’ for the Coore Foundation. The multi-channel campaign, which appeared on posters, print ads, postcards and giant shoe donation bins around the world, encouraged people to donate their gently worn shoes to children in developing countries.
The shoes protect feet warm and prevent infections and diseases such as tetanus and hookworm, thus enabling children in developing nations to get to school and stay healthy.
Chairman of Judges, Justin Tindall, Group Executive Creative Director, Leo Burnett said: “As Chairman of Judges I was very impressed with the quality of finish and depth of thinking in the winning work. Particular praise must be given to the winner of the inaugural Young Talent Award. James Klymowsky is not only re-defining the way his agency works, but also the way the industry will work in the future.”
Convenor of Judges, Harry Armfield, former Creative Director at Open LEC said: “Big ideas, bright ideas, innovative ideas, good old-fashioned, classic ideas. Selecting this year’s winners and the Best of Shows from all the excellent work was always going to be tough. In the end, what stood out were a handful of submissions that went the extra mile in terms of creativity and craft not to mention bravery and inspiration. The Best of Show selections in particular passed that ultimate test – i.e. the ‘I wish I’d done that’ test.”
Special Prizes:
Best of Show Consumer
‘Grow Sole Campaign’, Girls Right of Play for The Coore Foundation, by The Cement Bloc
Best of Show Healthcare Professional
‘Another Busy Day’, Edarbi for Takeda, by Torre Lazur McCann
Best use of Art Direction
‘The Brochure-Type-Thing’, House Promotion for Woolley Pau Gyro, by Woolley Pau Gyro
Best use of Copywriting
‘Shoes’, Sativex for Bayer, by Langland
Best use of Photography
‘Deflated’, Nasonex for MSD, by Saatchi and Saatchi Health Sydney
Integrated Idea
‘Exposed’, for LEO Pharma, by Langland
Local Innovation
‘Shaping Futures’, Invega Sustenna for Janssen, by McCann Healthcare Sydney
Young Talent
Winner: James Klymowsky, Seven Stones
Highly Commended: Amy Pedrick and Lauren Dyer, DDB Remedy
Highly Commended: Whitney Andrews, Langland
SILVER AWARDS
Healthcare Professional, Individual Press
‘iAd’, Simtomax for Tillotts, by ICC Lowe London
Healthcare Professional, Film
‘Storybook’, Enantone for Takeda, by Ward 6 Singapore
‘Another Busy Day’, Edarbi for Takeda, by McCann Torre Lazur
‘iAd’, Simtomax for Tillotts, by ICC Lowe London
Healthcare Professional, Digital Media
‘http://www.exposed-film.co.uk‘, Exposed for LEO Pharma, by Langland
‘Michaela’s Drop Attacks’, Inovelon for Eisai, by Langland
Healthcare Professional, Print Sales Material
‘On the Spot Magazine’, Zineryt for Astellas, by Lime Advertising
Healthcare Professional, Mixed Media Campaign
‘Small Particles/Inhaler Technique’, Qvar for Teva EU Limited, by Woolley Pau Gyro
‘Small Victories’, Sativex for Bayer, by Langland
Healthcare Professional, Direct Mail
‘Exposed’, for LEO Pharma, by Langland
Consumer, Individual Press
‘Deep Sea Hearts – Squid’, Hypertension Awareness for Alice Hospital and Medical Center, by McCann Healthcare Singapore
‘Deep Sea Hearts – Angel’, Hypertension Awareness for Alice Hospital and Medical Center, by McCann Healthcare Singapore
‘Deep Sea Hearts – Angler’, Hypertension Awareness for Alice Hospital and Medical Center, by McCann Healthcare Singapore
Consumer, Out of Home
‘How Big is Yours?’, Bliss, by Langland
Consumer, Film
‘999 – Misuse Costs Lives’, for South Central Ambulance Service, by South Central Ambulance Service NHS Foundation Trust
Consumer, Digital Media
‘http://www.hard-words.co.uk‘. Viagra for Pfizer, by RAPP
Consumer, Mixed Media Campaign
‘Hemon’, Haemophilia Clinical Trial for CSL Behring/Icon, by Langland
Business to Business, Self Promotion Individual
‘The Brochure-Type-Thing’, House Promotion, by Woolley Pau Gyro
‘HTML’, by Publicis Life Brands Resolute
Business to Business, Self Promotion Campaign
‘Publicis Life Brands Resolute Website’, by Publicis Life Brands Resolute
BRONZE AWARDS
Healthcare Professional, Individual Press
‘Prison’, Vesicare for Astellas, by McCann Healthcare Worldwide Beijing
‘Tacks’, Cymbalta for Lilly, by Ward 6
‘Constipation’, Kentera for Orion, by Langland
‘Dry Mouth’, Kentera for Orion, by Langland
‘Pram’, BuTrans for NAPP, by Langland
‘Oranges’, Sativex for Bayer, by Langland
‘Shoes’, Sativex for Bayer, by Langland
‘Fight for Life’, Brilique for Astra Zeneca, by Sentrix Global Health Communications
Healthcare Professional, Press Campaign
‘Small Victories’, Sativex for Bayer, by Langland
‘Big Pain’, BuTrans for NAPP, by Langland
‘No Hype, No Tension’, Edarbi for Takeda, by McCann Torre Lazur
‘Doodles’, Effexor XR for Pfizer, by McCann Healthcare Sydney
‘Confident Days’, Viagra for Pfizer, by McCann Healthcare Sydney
Healthcare Professional, Film
‘Any Given Day’, Opti-Free for Alcon, by HC BCN
‘Exposed’, for LEO Pharma, by Langland
‘Swimmer’, Abbott Nutrition for Abbott, by Langland
‘Teenager’, Abbott Nutrition for Abbott, by Langland
‘Hollow Man’, Valdoxan for Servier International, by Big Pink
‘Ballet’, Valdoxan for Servier International, by Big Pink
‘The Loner’, Valdoxan for Servier International, Big Pink
‘End of World Famine’, http://www.gsjuniorsciencefact.com for Roche, by TBWA\Paling Walters
‘Future of Mankind’, http://www.gsjuniorsciencefact.com for Roche, by TBWA\PalingWalters
Healthcare Professional, Digital Media
‘Beyond HIV’, Atripla for Gilead, by Ward 6
Healthcare Professional, Direct Mail
‘Exposed Invitation’, Exposed for LEO Pharma, by Langland
‘Strip Shock’, Mepitel Film for Molnlycke Heath Care, by Ellermore AB
‘Bob Connor Napkin Mailer’, Apidra for Sanofi, by Euro RSCG Life UK
Healthcare Professional, Print Sales Material
‘Detail Aid’, Kentera for Orion, by Langland
‘Detail Aid’, Betaferon for Bayer, by Langland
‘Sponge Toast’, Actonel EC for Sanofi, by McCann Healthcare Sydney
Healthcare Professional, Mixed Media Campaign
‘Real-Life Results’, Qvar Easi-Breathe for Teva UK Limited, by Woolley Pau Gyro
‘Exposed’, for LEO Pharma, by Langland
‘Patient Friendly’, Kentera for Orion, by Langland
‘No Hype. No Tension’, Edarbi for Takeda, by McCann Torre Lazur
‘Sponge Toast’, Actonel EC for Sanofi, by McCann Healthcare Sydney
‘Science Fiction/Fact’, GS Junior for Roche, by TBWA\Paling Walters
Healthcare Professional, International Campaign
‘Small Particles’, Qvar for Teva EU Limited, by Woolley Pau Gyro
‘Storybook’, Enantone for Takeda, by Ward 6 Singapore
Consumer, Individual Press
‘Deflated Commuter’, Nasonex for MSD, by Saatchi and Saatchi Health Sydney
‘Nurse Ad’, for Bliss, by Langland
‘Powerful Lashes – Riding Crop’, Allergan for Latisse, by McCann Healthcare Sydney
‘Powerful Lashes -Fishing Rod’, Allergan for Latisse, by McCann Healthcare Sydney
‘Powerful Lashes – Riding Sword’, Allergan for Latisse, by McCann Healthcare Sydney
‘Toilet Roll’, Viagra Unbranded for Pfizer, by McCann Healthcare Sydney
‘Diabetes Awareness Follow Up: Cotton Candy’, for Deutscher Diabetiker Bund by TBWA\Werbeagentur GmbH
Consumer, Press Campaign
‘Powerful Lashes’, Latisse for Allergan, by McCann Healthcare Singapore
‘Deep Sea Hearts’, Hypertension Awareness for Alice Hospital and Medical Center, by McCann Healthcare Singapore
Consumer, Out of Home
‘Grow Sole Ambient Campaign’, Girls Right of Way for The Coore Foundation, by The Cement Bloc
‘Deflated Commuter,’ Nasonex for MSD, by Saatchi and Saatchi Health Sydney
‘Deflated Shopper,’ Nasonex for MSD, by Saatchi and Saatchi Health Sydney
‘Light Bulb Man’, Censum for PPD, by Langland
‘Step Change 2012’, for NSPCC, by Langland
‘Upside Down’, for Bliss, by Langland
‘Diabetes Awareness Posters’, for Deutscher Diabetiker Bund, by TBWA\ Werbeagentur GmbH
Consumer, Film
‘Donkey’, Berocca Boost for Bayer Consumer Care, by JWT
‘Spotlights’, Wartner for Omega Pharma, by VCCP Health
‘Creche’, Live Free Fear for Welsh Government, by Access
‘Teenager’, Abbott Nutrition for Abbott, by Langland
‘Silence Breast Cancer’, NHS Disease Awareness for NHS, by McCann Torre Lazur
‘Embarrassing Bodies Ident’, for thehealthcounter.com, by TBWA\Paling Walters
Consumer, Digital Media
‘Prevalin’, http://www.prevalin.com for Omega Pharma, by VCCP Health
‘Japan Disaster Fund’, http://www.publicislifebrandsresolute/japan for Red Cross, by Publicis Life Brands Resolute
‘Exzema Explorer& #39;, http://www.eczemaexplorer.eu for Astellas Pharma Europe, by RAPP
‘Pfizer Haemophilia Franchise’, Blutsbande (Blood Ties) for Pfizer, by inVentivHealth Communications Europe
‘Bun in the Oven’, for Bliss, by Langland
Consumer, Mixed Media Campaign
‘999 – Misuse Costs Lives’, for South Central Ambulance Service, by South Central Ambulance Service NHS Foundation Trust
‘Grow Sole Campaign’, Girls Right of Play for The Coore Foundation, by The Cement Bloc
‘Deflated’, Nasonex for MSD, by Saatchi and Saatchi Health Sydney
‘Japan Disaster Fund Case Study’, Japan Disaster Fund for Red Cross, by Publicis Life Brands Resolute
‘Dementia Awareness’, National Dementia Strategy for Department of Health, by DLKW Lowe
‘Awareness and Fundraising’, for Bliss, by Langland
‘The Grand Plan’, CCOA for Campaign for the Care of Older Australians, by UrsaClemenger
Consumer Direct Mail and Marketing
‘Sparky’s Tail’, Emend for MSD Oncology, by Nitrogen
Consumer, International
‘Spotlights’, Wartner for Omega Pharma, by VCCP Health
Business to Business, Self Promotion Individual
‘A Graphic Account’, House Promotion, by Woolley Pau Gyro
‘Website’, Public Life Brands Resolute for Publicis Life Brands Resolute, by Publicis Life Brands Resolute
‘Website Map’, for Publicis Life Brands Resolute, by Publicis Life Brands Resolute
‘Twitter Writer’, for TBWA\PW, by TBWA\Paling Walters
‘Langland of The Free’, for Langland, by Langland
Business to Business, Business to Business Individual
‘Brand Guidelines’, Edarbi for Takeda, by McCann Torre Lazur
Business to Business, Business to Business Campaign
‘Case Study’, for Japan Disaster Fund, by Publicis Life Brands Resolute
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