IPA Best of Health Awards shortlist revealed
pharmafile | May 25, 2011 | News story | Medical Communications | Best of Health, IPA
The short list of agencies selected for this year’s IPA Best of Health Awards has been revealed.
The IPA’s awards recognise the best creative work in healthcare advertising, and this year have shortlisted 96 entries from 28 agencies.
The awards cover 22 categories including press, out-of-home, direct, online and international. In total there were 375 entries for the competition from 61 agencies, up significantly on last year’s 334 entries from 50 agencies.
Steve Stretton, founding partner at Archibald Ingall Stretton and chairman of judges, and Frank Walters, non-executive chairman at Frontera London and convenor of judges for the 2011 IPA Best of Health Awards, oversaw the rigorous judging process.
“Achieving stand out in the marketplace is becoming increasingly tough, which is why praise must be heaped upon all those shortlisted,” said Steve Stretton.
“As American psychologist Rollo May said, ‘Creativity is the process of bringing something new into being… creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life,’ which is precisely what these shortlisted entries have demonstrated to great effect. Congratulations to all of these successful agencies.”
Frank Walters said: “Having poured over all 375 submissions, I am reinvigorated by the standard of work that the healthcare sector is creating, particularly in the healthcare professional arena, and am delighted that these agencies are entering the Best of Health Awards to receive the praise they so deserve.”
The creative work will be displayed at the Awards night and in a supplement in next month’s Pharmafocus. The results will also be posted on www.ipabestofhealthawards.co.uk.
The shortlisted agencies:
Access
Big Pink
Brand (x) Communications
CDM London
CHI & Partners
DLKW Lowe
Dr Foster Intelligence
Family
GSW Worldwide, Munich
HC BCN
Langland
Life
McCann Healthcare Sydney
McCann Manchester
Nitrogen (A Huntsworth Health Company)
Pan Advertising
Publicis Life Brands Resolute
Saatchi & Saatchi Health
Saatchi & Saatchi Healthcare Sydney
Sudler & Hennessey SRL
Sudler & Hennessey Sydney
The Cement Bloc
Torre Lazur McCann
Ursa Clemenger
VCCP Health
Wallace
Ward 6
Woolley Pau
Category winners, including the two ‘Best in Show’ awards; one for the healthcare sector and one for the consumer sector, will be revealed at the 2011 IPA Best of Health Awards Ceremony and Party at the glamorous European restaurant Quaglino’s in Mayfair on 30th June.
Andrew McConaghie
Related Content
IPA Best of Health 2012 Awards highlights
McCann Torre Lazur and The Cement Bloc were awarded the prestigious ‘Best of Show’ awards …
McCann Torre Lazur wins Best of Health top prize
McCann Torre Lazur and The Cement Bloc were awarded the prestigious ‘Best of Show’ awards …
New categories for IPA Best of Health Awards
This year’s IPA Best of Health Awards are now open for entries from healthcare advertising …
