inVentiv Health launches new US health policy service
pharmafile | September 19, 2013 | News story | Medical Communications, Sales and Marketing | Obama, US healthcare, inVentiv
Consultancy inVentiv Health has launched its new policy arm Breakaway Policy Strategies as a joint venture with the partners of Mehlman Vogel Castagnetti, a US lobbying firm.
Breakaway helps companies address the diverse challenges posed by a nationwide healthcare system being reshaped by new government regulation and shifts in the private healthcare market.
The firm provides strategic analysis and policy guidance to help healthcare stakeholders navigate changes arising from decisions made daily by Federal and state policymakers.
Changes already underway include the emergence of accountable care organisations, health insurance exchanges and bundled payment arrangements.
Additional changes will take effect next year, leading to dramatic expansions of health coverage for American consumers and increasing government influence over hospitals, health plans, employers, doctors, patients, employers, biopharmaceutical firms, and device companies.
“Now more than ever, clients must have a sophisticated understanding of the sweeping changes taking place in America’s healthcare system,” said Paul Meister, chief executive of inVentiv Health. “Navigating this new landscape requires seasoned experts with historical knowledge, a deep understanding of political context, and the ability to anticipate what’s next. Through Breakaway, we offer experts with an unmatched level of health policy expertise.”
The collaboration expands inVentiv’s presence in Washington, D.C., and will also extend its portfolio of services. For Breakaway, the investment enables an expansion of research capabilities and the addition of top-notch talent.
Dean Rosen (pictured), former health policy director for Senate Majority Leader William Frist and a founder of Breakaway, said: “Federal and state policymakers are reshaping the future of healthcare daily. No matter what policies are written or how healthcare may change, Breakaway understands policy details, knows the decision makers, and is closely connected to the system in which these decisions are taking place.”
Breakaway tracks policy developments at the state and federal level providing reports, including the Weekly Breakdown Newsletter, the Monthly Affordable Care Act (ACA) Implementation Guide, and analysis of topics such as Medicare Physician Payment Reform.
Beyond comprehensive research, Breakaway’s approach to policy analysis provides strategies for the real world.
Breakaway’s services complement those of inVentiv Health’s public relations firm, Chandler Chicco Companies, the healthcare communications group.
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