inVentiv Health consolidates Europe agencies
pharmafile | August 25, 2011 | News story | Medical Communications | inVentiv Health, medical communications news
Communications group inVentiv has launched a new company which brings together all of its healthcare services under one roof.
inVentiv Health Communications/Europe will encompass advertising, PR, public policy, market access, med ed, marketing, branding and digital services in a unified offering serving Europe.
The company has its global headquarters in the US and has grown over the last decade by acquiring numerous independent agencies, including London-based ad agency Junction 11 in 2004 and PR agency Chandler Chicco in 2007. Now the group’s diverse brands will be consolidated under the InVentiv name.
“All of inVentiv Health’s existing communications brands, along with their many industry clients, will benefit from this enhanced model that addresses growing opportunities in healthcare. Never before has there been a better time for us to more proactively encourage and assure access to the wide range of industry talent available through our communications agencies,” said Paul Meister, Chief Executive of inVentiv Health.
Advertising agencies such as GSW Europe and Junction 11 will now operate as inVentiv Health Communications/Europe, while other companies, such as Chandler Chicco Companies, will continue with their brand names, but now operate under the auspices of the new ‘super agency,’ inVentiv Health Communications/Europe.
inVentiv Health Communications/Europe will be led by Bob Chandler, senior VP of Marketing and Communications of inVentiv Health and founder of Chandler Chicco Companies (named by PRWeek as the top-ranked healthcare communications agency in Europe). “Given Bob Chandler’s track record of success within the European market, he’s the ideal choice to lead our efforts,” said Meister.
Chandler said the new arrangements would “a profound impact” on how it tackles opportunities in the ‘evolving’ European healthcare environment.
He added: “Our new way of going to market is designed to facilitate a multi-disciplinary approach to driving plans and programmes that reach intended target audiences with greater speed and relevancy. We believe this efficiency will generate financial savings for our clients.”
The new arrangements mean the company’s key communications disciplines will all be located on one site in London.
Andrew McConaghie
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