Heartbeat Ideas joins forces with Saatchi & Saatchi Health
pharmafile | October 31, 2013 | News story | Medical Communications | health, heartbeat, saatchi
Publicis Groupe has announced that its digital health agency Heartbeat Ideas has joined Saatchi & Saatchi Health in the US.
Heartbeat was founded in 1998 and employs a team of 90 members between its New York and California offices.
The firm which concentrates on online branding campaigns, has a number of pharma clients that include: Galderma, Janssen Pharmaceuticals, Novartis, Pfizer, Sanofi, and Teva.
New York-based Saatchi & Saatchi Health Communications and Saatchi & Saatchi Wellness will now operate as one entity under the latter name. Heartbeat Ideas and its sister agency, Heartbeat West, will operate under the names “Heartbeat Ideas, a member of Saatchi & Saatchi Wellness” and “Heartbeat West, a member of Saatchi & Saatchi Wellness”.
The combined agencies will be part of Publicis Healthcare Communications Group (PHCG), the largest health communications agency network in the world.
Heartbeat founder and chief executive Bill Drummy will remain as the boss of Heartbeat and will also join the leadership team at Saatchi & Saatchi Wellness with co-managing directors Kathy Delaney and JD Cassidy.
The newly combined agency and leadership team will report to Sam Welch, PHCG global group president. Kathy Delaney will also retain her role as a global chief creative officer at PHCG.
Heartbeat’s existing management team will also remain in place, as will its independent locations in New York and California.
Drummy said: “By becoming a member of Publicis Groupe and Saatchi & Saatchi Wellness, we now have the opportunity to be a critical ingredient in an entirely new agency formulation for healthcare clients, one that is thoughtfully designed to turn the new realities of the rapidly changing healthcare marketplace to our clients’ advantage.”
Nick Colucci, president and chief executive of PHCG added: “We are thrilled to welcome Heartbeat to the PHCG family of agencies. Its addition to our flagship Saatchi & Saatchi Wellness brands in the US demonstrates our deep understanding of our clients’ need to have a communications partner that can look at their brands holistically and provide interconnected and innovative solutions.”
Ben Adams
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