Havas buys digital experts Creative Lynx
pharmafile | June 6, 2012 | News story | Medical Communications | Creative Lynx, Havas, Havas Health
Havas has acquired a majority stake in Creative Lynx, one of the leading digital health communications agency in Europe.
Creative Lynx has been one of the leaders in digital marketing innovation in the UK and Europe, and has won dozens of awards in the few years for work in social media, closed-loop marketing and mobile communications.
Havas says the acquisition strengthens its position in the sector, bringing Creative Lynx’s digital innovation and creative expertise into the global Havas Worldwide Health network.
Havas is already one of the giants of healthcare communications, and has Havas Worldwide Health, Euro RSCG Life and Health4Brands in its stable. The network handles around 30 global brands, including Sanofi, Pfizer and Novartis.
David Jones, Havas chief executive, commented: “Our healthcare and digital businesses have been experiencing very strong growth and this acquisition that sits at the intersection of those two key areas will further strengthen our capabilities. The fact that Creative Lynx decided to join Havas over many other suitors underlines the unique appeal and exciting momentum of our group.”
Creative Lynx’s blue-chip client roster includes Johnson & Johnson, GSK, GE and AstraZeneca. Havas Health says that with their backing Creative Lynx will be able to serve more clients and markets and grow with a more complete full-service offering, from marketing to med-ed, PR to market access. The Havas Health network provides expertise within professional and public relations and medical education to complement Creative Lynx’s capabilities.
“This partnership will combine industry-leading strategy and insight with award-winning creativity and digital innovation, to deliver best-in-class campaigns,” said Donna Murphy, global chief executive, Havas Health. “We believe that Creative Lynx’s social media prowess, as well as its entrepreneurial style, deep talent pool and future-forward business model, will add great value for our clients.”
“The Creative Lynx team and its corporate culture are a great fit with Havas Health-we share roots in entrepreneurship plus community collaboration with clients and teams,” said Doug Burcin, global chief executive, Havas Health. “Additionally, Creative Lynx will add even more power to Havas Health’s already strong arsenal of social and digital capabilities.”
“We are excited to be joining the Havas family. Through shared strategy, planning and account resources provided by Havas Health, Creative Lynx will be able to fulfil the needs of a far more significant client base,” said David Hunt, digital director, Creative Lynx. “The global infrastructure, expertise and experience available to us now will significantly enhance our growth and capabilities while ensuring that we continue to offer world-class service, support and quality.”
“We’ve worked incredibly hard to establish strong client relationships, and this move allows us to build these still further, providing a more comprehensive and complete service to meet the current landscape.” said David Whittingham, healthcare director, Creative Lynx.
“Havas represents a fantastic opportunity for us to leverage our innovation across a broader range of clients, markets and services within health and wellness,” said Neil Martin, managing director, Creative Lynx. “The additional expertise available within the network will complement our core competencies and allow us to deliver increasingly unified campaigns.”
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