Edelman acquires Dutch firm Hinfelaar
pharmafile | October 15, 2010 | News story | Medical Communications | Edelman, Hinfelaar
Edelman has acquired leading Dutch PR agency Hinfelaar to strengthen its position as one of the largest agencies in the Netherlands.
The deal will also bolster the company’s fast-growing health, food and consumer, which are Edelman’s largest global practices.
Marc Hinfelaar, who founded the firm in 1998, will join the management team of Edelman Amsterdam and will lead the combined consumer, health and food teams at the Dutch offices in Amsterdam and Baarn.
He said: “This combination provides our clients and employees with access to one of the world’s largest global PR networks, creativity, and proprietary knowledge such as Edelman’s ‘goodpurpose’, Health Engagement and Trust Barometer, as well as world-leading capabilities such as digital and CSR [corporate social responsibility].
“Our visions of public relations, talent development and entrepreneurship match very well. We link business, consumer, media, governments and institutions in order to advance business and societal goals.
Hinfelaar added that combining the two firms made “perfect business sense”.
The Hinfelaar team of seven professionals currently supports a number of pharma and healthcare companies, including Boehringer Ingelheim.
David Brain, president and chief executive of Edelman EMEA, said: “Hinfelaar gives us the ability to hub significant regional and global health business out of Amsterdam through our network of health specialists around the world in addition to the great local work done by Mark and his team.
“We are delighted to welcome them all to the Edelman family,” Brain added.
The addition of Hinfelaar will take Edelman’s presence in the Netherlands to 50 professionals and combined annual revenues in excess of 4.2 million euros.
Annemieke Kievit, general manger of Edelman Amsterdam, said: “Our new colleagues broaden and deepen our existing expertise in the health, food and consumer arena and bring highly-regarded health public affairs capabilities.
Together Edelman Amsterdam and Hinfelaar’s combined client list includes Merck Serono, MSD, Chefaro, Astellas, AstraZeneca, Novartis, Pfizer, Boehringer and Wyeth.
The acquisition marks Edelman’s fourth of the year. The firm acquired Significa, a Brazilian brand and CSR firm, and Texas-based Vollmer last month, as well as The Centre, a public affairs firm in Brussels in March.
Ben Adams
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