
CPC Healthcare joins Indigenus network
pharmafile | August 31, 2012 | News story | Medical Communications | CPC Healthcare Communications, CementBloc, Indegenus, Indigenus
CPC Healthcare Communications, based in Toronto, Canada, has joined Indigenus, the global network of independent healthcare agencies.
The Indigenus network spans major and emerging global markets, providing pharma and healthcare companies with the full range of med comms services. Local agency partners collaborate closely from pre-launch through to life-cycle management, using insights and creativity from across the globe, a process Indigenus calls “global fusion branding.”
“CPC has been a force in Canadian healthcare advertising for nearly 15 years, so it was fulfilling for us to have that acknowledged in this way,“ said Kevin Bell, one of CPC’s four managing partners. “Being invited to join this esteemed group of like-minded professionals is a tremendous compliment to our very talented team.”
The Indigenus network has 14 member agencies serving major and emerging markets: The CementBloc (USA), PAN Advertising (UK), umbilical (Spain), Strategik & Numerik (France), Serviceplan Health & Life (Germany), thenewway (Italy), g Healthcare (Turkey), Marketing Latino (Mexico), Sorento Healthcare Communications (India), PharMa International Inc (Japan), Thanks Comunicação (Brazil), Lindh & Partners (Sweden), Micó & Asociados (Argentina), and Insight (Australia and New Zealand).
Indigenus is currently in talks with potential agency partners in China and Canada. Secondary markets are served by the Worldsourcing Initiative (WIN), which centralises rollout to drive brand consistency and cost-efficiency.
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