Bayer takes over Conceptus

pharmafile | June 6, 2013 | News story | Sales and Marketing |ย ย Bayer, Conceptusย 

The Bayer Group, which contains Bayer HealthCare, has taken over US contraception specialist Conceptus in a $1.1 billion deal.

The German manufacturer will have full control of the company and of its stand-out product, Essure, the only permanent female contraceptive that does not require surgery or hormone treatment and which has been on the market for a decade.

For Bayer it is exactly the sort of bolt-on acquisition which should complement organic growth, fitting in with its existing portfolio of long-acting intrauterine systems and short-acting oral contraceptives – and Conceptusโ€™ position in the strategically-important US market is particularly attractive.

โ€œWe are pleased with Conceptus stockholdersโ€™ positive response to our offer,โ€ said Bayer chief executive Marijn Dekkers. โ€œIt demonstrates the outstanding perspectives opened up by this acquisition project.โ€

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โ€œOur experience in the field of gynecology combined with our sales and distribution expertise will help to further develop Conceptusโ€™ business,โ€ said Andreas Fibig, president of Bayer HealthCare Pharmaceuticals.

Conceptus, which had net sales of $141 million in 2012 and turned over $34.1 million in the first quarter of 2013, has always been fully behind the deal, saying on April 29 that Bayer โ€œrepresents the best and most strategically sound partner for usโ€. 

Formed in 1992, Conceptus is based in Mountain View, California, has around 300 staff and will become a wholly-owned Bayer subsidiary when the transaction goes through.

โ€œEssure has been well accepted in the market for more than ten years and demonstrated robust growth over this time,โ€ said Conceptus chief executive D. Keith Grossman. โ€œWe are excited about this change and what it means for the future of the Essure system as a standard of care option for women around the world.โ€

His hope is that Essure can now grow more quickly in established markets – where more than 750,000 women have used the Essure method – with Bayerโ€™s reach enabling it to make a splash in new territories.

โ€œOur customers and patients will benefit from this increased access,โ€ he added.

The Essure procedure, approved by the FDA since 2002, consists of soft, flexible inserts being placed in a womanโ€™s fallopian tubes through the cervix without incisions. 

Over the next three months, the body works with the inserts to form a natural barrier in the fallopian tubes to prevent sperm from reaching the egg. 

Three months after the procedure, a test is given to confirm that the tubes are blocked, which means that it can be relied on as a method of permanent birth control.

Based on five years of follow-up data, Conceptus says Essure is 99.83% effective with no pregnancies reported in clinical trials.

Adam Hill

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