
BASF launches online magazine
pharmafile | June 13, 2013 | News story | Medical Communications | BASF, chemicals, multimedia, online
The world’s leading chemical company BASF has launched an online version of its global magazine ‘Creating Chemistry.’
The publication which can be accessed here provides insights into future challenges in the areas of resources, environment and climate; food and nutrition; and quality of life according to the firm.
To get an idea of the type of content it will cover, the online edition of the print magazine currently deals with the question of how future cities can adapt to population growth and limited resources.
The online magazine is specifically tailored to the needs of internet users with different online devices it says, as content is automatically adapted to the particular screen size and accessible from desktop computers, tablets and smartphones.
“This enables users to read our magazine comfortably, both while on the move and at home,” said Elisabeth Schick, senior VP, Communications & Government Relations, BASF.
“Additionally, the online version provides in-depth information through videos, animations and graphics.” It also offers quick access to BASF’s social media channels, such as Facebook, Twitter and LinkedIn she added.
Published only once or twice a year the topics in the magazine are assessed from a variety of viewpoints. Experts from politics, business, science and society are said to share their views. The first printed edition of the magazine was published in January 2012.
Brett Wells
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