Unlocking the gateway to ‘precision’ UK market access
pharmafile | June 27, 2025 | Feature | Business Services, Market Access, Market Access Consultancy, Sales and Marketing | NHS, Visions4Health
By Sabina Syed, Managing Director at Visions4Health
As the UK healthcare system navigates a period of significant change, the path to successful market access is becoming increasingly complex. With the recent announcement about the abolition of NHS England and the variation in local regions, UK market access is not a one-size-fits-all process. With the new government laying out the “three shifts” for the health system – from hospital to community care; from analogue to digital; from sickness to prevention – a new life sciences strategy on the horizon and continued uncertainty around VPAG there is even more of a need for a differentiated UK approach.
The traditional “top-down” approach to market access no longer guarantees adoption success. Companies must now build regionally tailored cases, prove cost-effectiveness locally, and engage multiple layers of stakeholders—simultaneously.
Local Insight Matters More Than Ever
At Visions4Health, we believe that successful market access starts with a clear-eyed understanding of what’s really happening on the ground, and what sets us apart is our direct connection to the front line. Through our extensive network of health system stakeholders, we bring clients granular and lived insight into what’s driving decisions across the NHS today.
At Visions4Health, our network isn’t an afterthought, it’s a core part of our offer. For over 17 years we have cultivated trusted relationships with healthcare system stakeholders from across the UK in payer, clinical and policy making roles, and this has led to the creation of Networks4Health and our Healthcare System Council. Our community of over 300 professionals means we’re not just able to observe policy shifts; we can interrogate them. We speak directly to the people writing business cases, making prescribing decisions, and reshaping service pathways. This gives our clients clarity on what really matters to stakeholders – whether that’s reducing unwarranted variation, meeting targets, or addressing health inequalities – and how to align your market access strategy and tactics accordingly.
Tailored Market Access Strategies, Built for Reality
Our approach is collaborative, agile, and always grounded in NHS relevance. DCODE™ (Disease Cost Outcomes Data Environment) is a Visions4Health proprietary tool specifically designed for the UK access environment and is an efficient method to bring you alignment, consistency and identify gaps in your UK market access approach. Through a series of insight-led questions and a unique weighted scoring system it provides a quick assessment of products that are pre-launch or already on the market but experiencing local access challenges. By focusing on regional relevance, real-world evidence, and practical outcomes, DCODE™ enables life sciences companies to:
- Build smarter business cases
- Target resources more effectively and efficiently
- Demonstrate value where it matters most—on the ground, with patients
A Proven Track Record
At Visions4Health, we’re proud to be the partner of choice for teams who want more than theory. Our clients tell us that it’s our pragmatism, clarity, and depth of NHS knowledge that makes the difference. We don’t just advise – we enable, align, and deliver.
At a time when health systems are under pressure to do more with less, simply having a good product is not enough. You need the right approach, at the right time, supported by the right insight. That’s where Visions4Health comes in.
Let’s Talk
If you’re looking to cut through uncertainty and build a market access strategy that works in today’s NHS, or you want to learn more about DCODE™ and how it can help you, we’d love to talk. Because while the system may be shifting, our commitment to real-world, local insight remains constant, and it’s helping our clients achieve results that matter.
Visit www.visions4health.com or contact info@visions4health.com to find out more.
Visions4Health – market access experts and your gateway to local adoption at pace. We offer innovative and tailored market access solutions that deliver results to you, the health system and the patients you serve. We do this by leveraging our lived experience, our understanding of national and local healthcare systems, and insights generated by healthcare system stakeholders that sit on our Healthcare System Council and within our trusted Networks4Health community.
This article featured in: July 2025 – The Pharmafile Brief
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