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Latest Feature Articles

Increasing salesforce effectiveness

Sales and Marketing |

Pfizer will cut costs worth $4 billion over the next three years in an attempt to return to double-digit earnings …

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10 Brand Blunders…And How to Avoid Them

Sales and Marketing |

1) Stay loyal to the core brand message and never undermine itIt may have seemed a good idea at the …

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Stepping out: the contract salesforce

Sales and Marketing |

Sales forces in the pharmaceutical industry account for around 75% of marketing budgets, and are coming under increasing pressure to …

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Does your brand need a check-up?

Sales and Marketing |

Brands are all about 'adding value'. To provide this value to our target customers we need to ensure we have …

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Filling in the gaps in your team

Business Services |

Outsourcing as an integral element of a business strategy has waxed and waned in popularity and acceptability over the last …

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Taking on the market leader

Sales and Marketing |

Launching a new product into a therapeutic area dominated by a 'gold standard' doctors' favourite is a tough task but …

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Secrets of a youthful brand

Sales and Marketing | Pan Advertising, Teva, lilly

 Today, more than ever before, the pharmaceutical industry is constantly being reminded that a blockbuster drug’s days are numbered and …

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The trials of the new PPRS

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Making academic research pay

Research and Development |

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Prescribing: a shift in the balance of power

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Interactive sampling

Sales and Marketing |

The internet has changed the way many of us live our lives, from grocery shopping to booking holidays, but can …

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Finding the right NHS partner

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Pharma companies want to work with the NHS and the NHS wants to work with pharma companies. There is lots …

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Playing the numbers game better

Research and Development |

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Pharma’s verdict on e-marketing

Sales and Marketing |

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Reassessing medical communications

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It's time to be less defensive about perfectly legitimate medical communications methods providing contentious 'sharp practices' can be consigned to …

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The Gateway to Local Adoption Series

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