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Latest Feature Articles

Increasing the appeal of science

Research and Development |

UK science students rate pharmaceutical companies as ideal employers, according to a new survey.GlaxoSmithKline, AstraZeneca and Pfizer are all rated …

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Survival of the fittest

Sales and Marketing |

The title for this piece was inspired by a sort of scientific hobby I have, which revolves around critical thinking …

Feature

Personalising medicine

Research and Development |

Hard times have hit the drug development industry. Faced with declining returns and the apparent waning of blockbusters, coupled with …

Feature

Devolution and the new customers

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Getting inside the customer’s head

Sales and Marketing |

Doctors are a diverse group of people. From GPs to specialists, with the more than 60 areas of medicine that …

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Because they’re worth it?

Sales and Marketing |

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One Europe for pharma marketers?

Sales and Marketing |

Pharma economists will tell you that the world has a market 'top three'. The US is way ahead in the …

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Orphans join European pharma family

Sales and Marketing |

Feature

The golden rules of PR

Medical Communications |

In light of the enormous potential brand benefits of pharma PR,  the question should not be 'Shall we invest in …

Feature

All aboard the health train

Medical Communications |

Making friends and influencing people is an area, it's widely agreed, where big pharma could do better. Few companies, however, …

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The myth of the ‘S-shaped’ curve

Sales and Marketing |

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The devil is in the detail

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Practice based commissioning looks set to have a major impact on how pharma companies organise their salesforces and promote and …

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Does practice make perfect targeting?

Sales and Marketing |

Since the advent of brick sales information, numerous analytical techniques have become available to help identify the most valuable customers …

Feature

Chipping away at the counterfeit trade

Manufacturing and Production |

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Is your R&D team an outside bet?

Research and Development |

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