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Making and shaping the headlines

Medical Communications |

Most companies are anxious to court the media to ensure a clearer understanding of their business focus. However, the first …

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A place in pharma’s history of innovation

Sales and Marketing | prix galien

Registration has begun for entrants to the 2006 UK Prix Galien, which takes place at the Houses of Parliament this …

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Working with NHS priorities

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Patients, health professionals and even some politicians have said it, now chief medical officer Nigel Crisp has confirmed it in …

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Reaching new heights in branding

Sales and Marketing |

The pharma industry has come a long way from the days when it believed that products were all about safety …

Feature

Helping marketers to break ranks

Business Services |

In the pharma industry personnel development seems to be viewed from a short-term perspective. Where personnel development is undertaken, process …

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Right time, right place, right patient

Research and Development |

With patient recruitment such a key cog in the overall clinical trial machine, pharma and biotech businesses are increasing their …

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Unfamiliar territory

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At this year's NHS Confederation conference in June, the most debated corridor question was whether or not there would be …

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Wanted: Innovative drugs

Research and Development | prix galien

When the UK government last month announced a series of measures to boost research and development in the NHS, its …

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An Inspector Calls

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I have become a pharmacovigilance bore within my company – a prophet of doom. It is worse than that, because …

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Right-sizing the salesforce

Sales and Marketing | salesforce

 Can we form an impression about how good or ‘right’ a team is simply by the size of it? We …

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Can CSOs lead the way?

Sales and Marketing |

With the spotlight shining on pharma sales teams, companies are exploring a variety of ways to improve productivity and effectiveness. …

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Communicating with patients

Sales and Marketing |

Despite little prospect of the restrictions in Europe on communicating directly with consumers being relaxed, the issue of DTC communications …

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Animal rights and wrongs

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With the recent cessation of guinea pig breeding at Darley Oaks Farm, after a protracted and sometimes violent campaign by …

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Enhancing the drug development process

Research and Development |

MEDICAL SOLUTIONS SPONSORED FEATURERecently, we have seen a massive increase in our knowledge and understanding of the biochemical mechanisms that, …

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Pharma’s changing salesforces

Sales and Marketing |

The traditional salesforce model has served the industry well for 30-40 years and has been one of the biggest drivers …

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