Zeno Group hires Rachel Vrettos to lead UK healthcare practice
pharmafile | April 17, 2013 | Appointment | Medical Communications, Sales and Marketing | Red Door, zeno group
PR agency Zeno Group has confirmed the appointment of Rachel Vrettos as director, Healthcare for its UK operations.
Vrettos has previously worked with healthcare agency Red Door Communications, where she led programmes for clients including Astellas, Bayer Schering, Galderma, GSK and Sanofi Pasteur MSD.
Vrettos, whose decade-plus of experience spans pharmaceutical and consumer health sectors, will be focused on leading existing clients and growing the practice for the firm.
Zeno is continuing to grow its team in the UK, having hired Katie Taylor as director, Consumer last month. Vrettos, whose experience covers many heath areas including allergy, cardiology, dental, diabetes, nutrition, skincare, smoking cessation, urology, vaccines, weight loss and wound care, will report to Steve Earl, Zeno Europe MD.
“Rachel is a massive capture for Zeno. She has that rare blend of expertise and a proven track-record across both consumer and ethical healthcare. She excels equally at both,” said Earl.
“Rachel will not only be a strong healthcare leader for us but a big asset for clients. She brings consumer thinking to the brand communication challenges of the pharmaceutical sector and the global perspective of ethical programmes to sensitive consumer issues. Plus she is fearless about bringing fresh perspectives to the opportunities that a fast-changing communications and media landscape brings,” he said.
Vrettos spent eight years at Red Door, having begun her career at Harvard Health. She is also an Executive Committee member of the Medical Journalists’ Association (MJA).
Related Content
Creston Health rebrands as Health Unlimited
Marketing communications group Creston has announced that its Creston Health arm will now be rebranded …
Red Door launches Grapevine ‘localisation’ service
Red Door Communications has launched Grapevine – a new healthcare ‘localisation’ initiative and appointed Alasdair …
Digital health and the Social Network
Followers of film will be only too aware that we are about to embark on …
