Triducive appoints senior account manager

pharmafile | October 7, 2014 | Appointment | Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Triducive, ian walker, walker, warren 

UK healthcare comms consultancy firm Triducive has appointed a new senior account manager in Ian Walker.

Walker is a project manager with expertise in launching new brands, including the launch of the MoreThan brand for the RSA Group. A science graduate with an academic background, he is also a skilled scientific writer the firm says.

Triducive adds that Walker’s focus will be on developing educational support for better payer engagement.

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Walker says: “Joining an agency at a time of growth is always exciting. I’m looking forward to working with some of our new market-access clients to help them get their messages across to healthcare payers.”

Tim Warren, managing director of Triducive, says: “At Triducive, we understand the needs of healthcare payers, so we make every communication count. With decisions increasing being made by budget holders, Ian’s expertise will help us meet the growing demand from our clients to provide engaging and targeted communications that show real value to payers and commissioners.”

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