Tracy Baker moves to MSI Consultancy

pharmafile | January 13, 2012 | Appointment | Medical Communications MSI Consultancy 

MSI Consultancy has appointed former Novartis manager Tracy Baker as a new consultant.

Tracy has over seven years of sales and marketing experience in the pharma industry, having worked in senior brand management across a variety of disease areas within Novartis and Wyeth.

Her areas of expertise include strategic planning, insight-generation, positioning and execution of brand strategies, with a specific therapy area insight into diabetes.

MSI managing director Jon Bircher said: “Tracy has a strong entrepreneurial spirit and solid pharmaceutical background which helps her provide fresh, insightful and current advice and expertise to our clients.”

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Baker has also successfully set up and run small companies in both property and technology.

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