Strategic North appoints Paula Lashley as consultant

pharmafile | February 15, 2012 | Appointment | Business Services, Medical Communications, Sales and Marketing  

Healthcare strategic marketing consultancy Strategic North, who recently reached the final of the Manchester Evening News Business of the Year Awards, have expanded with the addition of Paula Lashley, in the role of consultant.  

Paula joins Strategic North from consumer healthcare company, SSL International (part of the Reckitt Benckiser Group), where she developed a wide skill set over 13 years, working in information management, product education and innovation roles.     

Paula’s skills in analysing information and her experience in translating scientific data into meaningful customer messages will be a valuable asset to the team it said.

Paula added: “I am excited and proud to be joining the team at Strategic North. The pharmaceutical industry is facing some tough challenges, now and in the future, and the approach taken by Strategic North to help companies navigate this uncertain future is compelling. I am delighted to be joining an insightful, dedicated and inspiring team with a clear passion for the work they do.”

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