
Sonic Boom/AXON hires Paul Jacobs as digital director
pharmafile | October 16, 2012 | Appointment | Business Services, Medical Communications, Sales and Marketing | Axon, Paul Jacobs, Sonic Boom
Paul Jacobs has joined digital and social agency Sonic Boom Creative Media, a sister agency of AXON Communications, as director, Digital Strategy.
Sonic Boom is establishing a London presence through the hire of Paul, who is based in the AXON offices in London. This will allow the two firms to work even more closely together in providing digital communications.
“Digital and social media are among the fastest growing areas of our business, and having our colleagues from Sonic Boom working alongside us in London is an important step for ensuring we can fully integrate digital strategy into the communications solutions we’re providing to our clients,” said Miranda Dini, managing partner of AXON London, a division of NATIONAL Public Relations.
Jacobs brings more than a decade of expertise in healthcare communications and digital integration. Most recently, Paul was director, Digital Strategy at Medicus International, an agency within the Publicis network, where he worked with pharmaceutical clients to integrate appropriate digital channels into their communications plans.
“We are delighted that Paul Jacobs has joined us in London. Paul is already an established leader in digital healthcare, and he brings outstanding experience to both our existing and new clients,” said Sylvain Perron, managing partner of Sonic Boom.
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