
New digital head joins Creston Health
pharmafile | March 5, 2012 | Appointment | Business Services, Medical Communications, Sales and Marketing |Â Â Â
Matt Lowe has been appointed head of digital by the Creston Health group of companies.
In his new role Lowe will oversee digital activities at Red Door Communications, ROCK medical communications, Grapevine and PAN Advertising.
Over the past three years, he has been focusing his marketing attention on both traditional and innovative digital channels.
Reporting to Catherine Warne, head of Creston Health, Lowe will be active in developing digital health activities amongst the Creston Health companies.
During his career Lowe has operated across several commercial sectors including sales, marketing, sales management and people and organisational development.
He spent seven years at Sanofi-Aventis where he started as a GP/hospital pharma salesperson, before becoming a training manager and then a consultant to the business as a learning and development executive.






