
Langland appoints director of planning
pharmafile | April 3, 2014 | Appointment | Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing | Adrian Zambardino, Langland
Creative healthcare ad agency Langland has appointed Adrian Zambardino as its director of planning.
Zambardino has more than 25 years of international account planning experience gained at firms comprising Ogilvy & Mather, Saatchi and Saatchi, JWT and DMB&B.
At Ogilvy & Mather, he was planning partner and responsible for planning the account for BP’s 2012 sponsorship of the Olympic Games. At Saatchi and Saatchi Zambardino helped to create campaigns for Toyota, Lloyds TSB and Cadbury’s.
At JWT he led account planning for other big brands such as Andrex, Kellog’s, Kraft, Warner Lambert and Allied Domecq.
Langland chief executive, Philip Chin says: “Adrian comes to Langland with a catalogue of great creative work, all of which has been underpinned by account planning of the highest order.”
Zambardino adds: “To be joining Langland at this moment in time is a great opportunity. Healthcare can be a rich territory for planning. I am looking forward to working with the Langland team and clients to deliver even sharper and more effective integrated ideas.”
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