
Ketchum Pleon appoints Andrew Lamb as healthcare digital strategist
pharmafile | December 7, 2011 | Appointment | Business Services, Medical Communications, Sales and Marketing | Ketchum Pleon
Ketchum Pleon’s London office has appointed Andrew Lamb as a digital strategist for healthcare.
Lamb will use his digital expertise to identify further communication opportunities for pharma clients for both the healthcare PR team, and Inspired Science the agency’s medical education offering.
In this newly created role Lamb will help grow Ketchum’s healthcare digital expertise across the company’s network.
Lamb said: “As digital strategist for healthcare, I’m looking forward to working with the digital and healthcare experts across the Ketchum network, ensuring our clients embrace opportunities for online engagement and communication.”
Lamb previously worked at Ogilvy Healthworld medical education, where he led the digital offering and worked on projects for clients such as Bristol-Myers Squibb, Roche, Boehringer Ingelheim, and AstraZeneca.
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