
inVentiv Health creates two senior appointments
pharmafile | October 14, 2013 | Appointment | Medical Communications, Research and Development, Sales and Marketing | inVentiv Health
The comms division of inVentiv Health has appointed two social media veterans to expand its digital footprint.
Emma D’Arcy joins its Digital and Innovation team in London as head of participatory medicine. A seasoned writer with 18 years of experience in the pharma industry and an expert in patient-centric communications, D’Arcy will work with clients to apply the principles of participatory medicine to improve new product launches.
Los Angeles-based Ben Atkins (pictured) will co-lead the digital practice of Chandler Chicco Companies as chief digital officer in the west. Atkins, who most recently was corporate communications director of digital and social media at Amgen, will focus on designing social experiences that enable brands and organisations to promote behaviour change and digital initiatives.
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