Inizio Evoke appoints Kelly Cusumano to drive strategic growth and innovation
Ella Day | June 27, 2025 | Appointment | Business Services, Marketing Consultancies, Medical Communications | Corporate, Evoke Comms, Inizio Evoke, business strategist, executive vice president, marketing and communications
Inizio Evoke, a global health marketing and communications platform, has appointed Kelly Cusumano as executive vice president, growth and client innovation. With more than 25 years of strategist experience, Cusumano will lead growth initiatives and foster innovation across Inizio Evoke Comms’ PR, communications and policy services.
Cusumano joins from Edelman, where she spent a decade guiding clients including AstraZeneca, Pfizer, MD Anderson and Johnson & Johnson through critical transformation efforts. Her work has earned recognition from Cannes Lions, PRWeek, the Effies and the SABRE Awards.
“Kelly brings unique energy and perspective that will help us shape what’s next for both our clients and the industry,” said Maryellen Royle, group president, Inizio Evoke Comms. “She’s a rare talent with sharp strategic instincts, relentless curiosity and a deep belief in the power of communications to drive meaningful business outcomes.”
In her new role, Cusumano will help pharma and biotech clients navigate high-impact moments, including product launches and regulatory hurdles, using smart applications of artificial intelligence, analytics and data. Her work will also focus on enhancing human-centric approach, aligning with Inizio Evoke’s mission to “make health more human”.
“In an increasingly complex and data-dependent world, earned-first communications have never been more critical,” said Stephanie DeViteri, president, North America. “Kelly’s appointment reflects our commitment to delivering smart, connected strategies.”
Ella Day
27/6/25
