Pfizer buys anti-infective specialists Vicuron

June 17, 2005
Sales and Marketing

Pfizer has paid almost $2 billion for a US biopharmaceutical company with two promising anti-infective drugs.The acquisition of Vicuron Pharmaceuticals …

AZ fined E60 million by European Commission

June 16, 2005
Sales and Marketing

AstraZeneca has been fined E60 million by the European Commission for illegally trying to extend the patent on its ulcer …

Bristol-Myers Squibb to limit direct to consumer advertising

June 15, 2005
Medical Communications

Bristol-Myers Squibb has pledged to observe a stricter code of conduct in the promotion of its products to the public …

Older painkillers linked to heart attack risk

June 14, 2005
Sales and Marketing

Two widely used painkillers ibuprofen and naproxen have been linked to increased rates of heart attacks in patients, a new …

BMS pays out $89 million in court settlement

June 14, 2005
Sales and Marketing

Bristol-Myers Squibb has reached a deal to pay $89 million to settle four lawsuits related to inflated inventories and other …

Hepatitis B market to double by 2010

June 14, 2005
Sales and Marketing

The hepatitis B market will double in size by 2010 and hit sales of $1 billion, according to analysts Datamonitor. …

The devil is in the detail

June 10, 2005

Practice based commissioning looks set to have a major impact on how pharma companies organise their salesforces and promote and …

Does practice make perfect targeting?

June 3, 2005
Sales and Marketing

Since the advent of brick sales information, numerous analytical techniques have become available to help identify the most valuable customers …

GSK sets up new R&D centre

June 1, 2005
Research and Development

GlaxoSmithKline has set up its eighth R&D Centre of Excellence which will focus on building partnerships with biotech firms, academia …

ABPI welcomes new report on animal research

June 1, 2005
Sales and Marketing

The ABPI has welcomed a new report on the ethics of animal research, agreeing the industry must challenge the need …

Industry encouraged to invest more in pharmacy partnerships

May 27, 2005
Research and Development

Pharmaceutical companies should increase their investment in community pharmacists, according to a leading pharmacy spokesperson.Michael Holden, NHS development manager at …

The Gateway to Local Adoption Series

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