Ogilvy reshuffle sweetens Healthworld
April 14, 2005Medical Communications
The new Ogilvy Healthworld Advertising agency has been launched in the UK following a re-organisation at media communications giant WPP.The …
Eloxatin and Campto gain new NICE approval
April 13, 2005Sales and Marketing
NICE has recommended two more chemotherapy drugs for the first-line treatment of advanced colorectal cancer.The institute said that Sanofi-Aventis' Eloxatin …
Secrets of a youthful brand
April 12, 2005Sales and Marketing Pan Advertising, Teva, lilly
Today, more than ever before, the pharmaceutical industry is constantly being reminded that a blockbuster drug’s days are numbered and …
New depression treatment relieves sleep problems in patients
April 12, 2005Sales and Marketing
An innovative new depression drug has shown improved benefits over existing treatments, according to data presented by its manufacturer Servier.Valdoxan …
Serono hit by two late-stage failures
April 8, 2005Research and Development, Sales and Marketing
Serono has halted development of a late-stage psoriasis drug and stopped another trial for a new skin cancer drug.Both drugs …
‘Fundamental misconceptions’ in MP’s report, says industry
April 7, 2005The ABPI has broadly welcomed the recommendations of the Health Select Committee's investigation into the pharmaceutical industry but has singled …
No salesforce purge in Pfizer’s $4 billion cuts
April 7, 2005Sales and Marketing
Pfizer has set out a $4 billion cost cutting programme for the next three years in an attempt to return …
New hepatitis B treatment approved in US
April 6, 2005Sales and Marketing
Bristol-Myers Squibb has received US approval for its hepatitis B treatment Baraclude after a six-month priority review.Baraclude (entecavir) is BMS's …
Takeda abandons phase III diabetes drug
April 5, 2005Research and Development
Takeda has been forced to abandon one of its lead pipeline products after a small number of patients in clinical …
Interactive sampling
April 4, 2005Sales and Marketing
The internet has changed the way many of us live our lives, from grocery shopping to booking holidays, but can …
Government fails to meet GP recruitment target
March 31, 2005The government has fallen short of recruiting its target number of new family doctors, despite figures showing an increase in …
Super surgeries spell big changes for patients and pharma
March 31, 2005GPs will be given the freedom to carry out services traditionally only available in hospitals as the government unveiled plans …
And finally – the NSF for Long Term Conditions
March 31, 2005The National Service Framework for Long Term Conditions has been launched by the government, which has pledged that it will …
Renamed agency responds to pharma’s strategic aims
March 31, 2005Medical Communications
Healthcare communications agency Brader Perryman has changed its name to Seven Stones, a move designed to reflect its diversity of …
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