Eloxatin and Campto gain new NICE approval

April 13, 2005
Sales and Marketing

NICE has recommended two more chemotherapy drugs for the first-line treatment of advanced colorectal cancer.The institute said that Sanofi-Aventis' Eloxatin …

Secrets of a youthful brand

April 12, 2005
Sales and Marketing Pan Advertising, Teva, lilly

 Today, more than ever before, the pharmaceutical industry is constantly being reminded that a blockbuster drug’s days are numbered and …

New depression treatment relieves sleep problems in patients

April 12, 2005
Sales and Marketing

An innovative new depression drug has shown improved benefits over existing treatments, according to data presented by its manufacturer Servier.Valdoxan …

Serono hit by two late-stage failures

April 8, 2005
Research and Development, Sales and Marketing

Serono has halted development of a late-stage psoriasis drug and stopped another trial for a new skin cancer drug.Both drugs …

‘Fundamental misconceptions’ in MP’s report, says industry

April 7, 2005

The ABPI has broadly welcomed the recommendations of the Health Select Committee's investigation into the pharmaceutical industry but has singled …

No salesforce purge in Pfizer’s $4 billion cuts

April 7, 2005
Sales and Marketing

Pfizer has set out a $4 billion cost cutting programme for the next three years in an attempt to return …

New hepatitis B treatment approved in US

April 6, 2005
Sales and Marketing

Bristol-Myers Squibb has received US approval for its hepatitis B treatment Baraclude after a six-month priority review.Baraclude (entecavir) is BMS's …

Takeda abandons phase III diabetes drug

April 5, 2005
Research and Development

Takeda has been forced to abandon one of its lead pipeline products after a small number of patients in clinical …

Interactive sampling

April 4, 2005
Sales and Marketing

The internet has changed the way many of us live our lives, from grocery shopping to booking holidays, but can …

Government fails to meet GP recruitment target

March 31, 2005

The government has fallen short of recruiting its target number of new family doctors, despite figures showing an increase in …

Super surgeries spell big changes for patients and pharma

March 31, 2005

GPs will be given the freedom to carry out services traditionally only available in hospitals as the government unveiled plans …

And finally – the NSF for Long Term Conditions

March 31, 2005

The National Service Framework  for Long Term Conditions has been launched by the government, which has pledged that it will …

Renamed agency responds to pharma’s strategic aims

March 31, 2005
Medical Communications

Healthcare communications agency Brader Perryman has changed its name to Seven Stones, a move designed to reflect its diversity of …

Greater openness required by new European laws

March 31, 2005

Pharmaceutical companies will be obliged to share safety data more openly from November with the adoption of new pan-European laws.The …

The Gateway to Local Adoption Series

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