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New diabetes drug superior to Lantus, says Lilly

July 29, 2004

Amylin Pharmaceuticals and partners Lilly say patients taking their new diabetes drug exenatide achieved similar glycaemic control to those on …

News

4.2 billion PFI hospital investments given go-ahead

July 29, 2004

News

Pharma defies extremists with

July 29, 2004

News

Generics continue to harass GSK

July 29, 2004

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‘Patents versus patients’ still part of the problem

July 26, 2004

The head of the UN AIDS programme has said there must be an end to divisive "institutional agendas" and greater …

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Vytorin poised to benefit from controversial US guidelines

July 26, 2004

New US guidelines for lowering cholesterol targets in at-risk patients have stirred controversy after experts were accused of not declaring …

News

Asthma and hypertension next in POM to P revolution

July 26, 2004

News

R&D chief loses his cool over Swedish attitude

July 26, 2004

AstraZeneca says it remains committed to its research operations in Sweden – with its headquarters south-west of Stockholm – after …

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Merck enlist Avenue for Erbitux launch

July 22, 2004

Merck UK has launched its first cancer treatment, Erbitux, with a communications programme led by Avenue HKM.Avenue was selected after …

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Targets out and standards in for next NHS three-year plan

July 22, 2004

The government has unveiled its masterplan for the NHS in the three years from 2005/6, slashing the number of national …

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Falling stars blight NHS performance ratings

July 21, 2004

Four of the government's flagship foundation trusts have lost their three star ratings in the latest review, prompting further criticism …

News

New Europe: always read the label

July 21, 2004

In May 2004, ten emerging economies across the east of Europe became members of the European Union. This might seem …

Feature

Half a million asthma patients suffering unnecessarily

July 20, 2004

More than half a million people in the UK suffer an asthma attack every day, with a further million putting …

News

Market research in action

July 19, 2004

Market research is to marketing as water is to life. This deeply held view is rooted in the personal belief …

Feature

Framework to promote pharma-NHS partnerships launched

July 15, 2004

A framework to facilitate greater collaboration between the pharma industry and the NHS has been launched by the ABPI in …

News

Vaccine to help smokers kick the habit shows promise

July 15, 2004

A vaccine designed to help smokers kick the habit has shown promise in its second phase I trial, boosting shares …

News

AstraZeneca appoints new global head of product PR

July 15, 2004

AstraZeneca has appointed a new head of global public relations to oversee strategic public relations programmes and all other aspects …

News

Pfizer seizes initiative with US drug discount programme

July 15, 2004

Pfizer will offer drug discounts to the 43 million Americans without health insurance as it seeks to rebuild its image …

News

Embarrassing problem to become marketing battleground

July 15, 2004

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Lilly’s ‘Cialis Promise’ increases pressure on Viagra

July 15, 2004

The battle for erectile dysfunction market dominance is intensifying in the US with Lilly using consumer-style promotional offers to help …

News
The Gateway to Local Adoption Series

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