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Creatures of habit: the long road to behavioural change

November 14, 2011
Medical Communications

 Budget cycles versus strong foundations Medical education has traditionally been about setting strong foundations for your brand, either pre-launch or to …

Feature
Thought Leadership

Call for collaborative creativity

November 14, 2011
Medical Communications

Ever since clients started contracting work out to consultancies, marketing professionals on both sides of the arrangement have been seeking …

Feature
Thought Leadership

Engaging with the NHS – through patients?

November 14, 2011
Medical Communications

 Traditionally NHS joint working has been about pharma and the NHS working together in a collaborative and transparent fashion. These …

Feature
Thought Leadership

Understanding individual decision-making in health

November 14, 2011
Medical Communications

 Why now is the right time for pharma to get closer to patients and health consumers

Feature
Thought Leadership

Lundbeck and Otsuka to collaborate in CNS

November 11, 2011
Research and Development, Sales and Marketing Abilify, CNS, Lundbeck, Otsuka

Lundbeck and Otsuka have signed a major collaborative deal to sell and develop up to five CNS drugs, including a …

News

Digital: Those who make an effort to adapt are the most likely to succeed

November 11, 2011
Sales and Marketing

Last year we spoke about digital marketing becoming an ‘immersive experience’ and the challenge that our clients face in responding …

Feature
Thought Leadership
daniel_gibbs

Interlace Global and Wells Healthcare appoint two new business unit heads

November 11, 2011
Medical Communications Interlace Global Communications, Wells Healthcare Communications

Interlace Global Communications and Wells Healthcare Communications have appointed two new business unit heads.Daniel Gibbs (pictured) and Reghu Venkatesan have …

Appointment

Coulter Partners appoint Graham Dowsett, and Tarquin Bennett-Coles

November 11, 2011
Research and Development, Sales and Marketing Coulter Partners, recruitment

Graham Dowsett, and Tarquin Bennett – Coles have joined Coulter Partners’ senior management team. Coulter Partners is a leading Executive …

Appointment

Bagel Talk

November 11, 2011
Medical Communications

Has anyone noticed that it’s getting tougher out there these days?I am addicted to West Wing. I re-run the DVD …

Feature
Thought Leadership

The future started yesterday…

November 11, 2011
Medical Communications

Do you feel you’re ‘behind the curve’ on digital?  Trust me, we hear that a lot. Whether it’s friends or former …

Feature
Thought Leadership

Room for NHS improvement, despite international ranking

November 11, 2011
Sales and Marketing Andrew Lansley, NHS, healthcare, international healthcare

Health secretary Andrew Lansley has been banging the drum for the NHS on the world stage during a speech in …

News

Integrated planning- and how to do it well. (Best practice)

November 11, 2011
Medical Communications

Integrated communications remains a hot topic in the client and agency world but the reality is many agencies and clients …

Feature
Thought Leadership
Merck

Merck highlights updated pipeline

November 11, 2011
Sales and Marketing CETP inhibitor, Merck, cholesterol, pipeline

Merck has showcased its most promising drug candidates, and says it expects to make eight US filings in the next …

News

Monitor needs more clarity or risks failure – King’s Fund

November 10, 2011
Sales and Marketing Monitor, NHS reform, king's fund

The watchdog that will oversee competition and co-operation within the NHS needs to have a clearer remit or could face …

News

Making commercial arguments using digital media

November 10, 2011
Medical Communications

The global climate and the NHS overhaul are placing exceptional pressure on healthcare professionals to cut costs while preserving – …

Feature
Thought Leadership

How can pharma cross the digital chasm?

November 10, 2011
Medical Communications

An HR Director once surveyed the diverse jobs I had done (from lab research to international marketing) and asked “What …

Feature
Thought Leadership

Serious about digital?

November 10, 2011
Medical Communications

We all know that emails are a quick and cost-effective way of communicating with your target audience but what makes …

Feature
Thought Leadership
Circle logo

Private firm in NHS hospital takeover

November 10, 2011
Sales and Marketing Circle Healthcare, Hinchingbrooke, NHS

Circle Healthcare has sealed a deal to take over the running of a debt-ridden NHS hospital in Cambridgeshire. Private firms …

News

NICE won’t back Faslodex in breast cancer

November 10, 2011
Sales and Marketing AstraZeneca, Faslodex, NICE

NICE has not recommended AstraZeneca’s breast cancer drug Faslodex as it says the drug is no better than existing treatments. …

News

Insight into the Manufacturing of an Auto Injector

November 10, 2011
Manufacturing and Production autoinjecto manufacturing, autoinjector, automation, tooling

As the number of biologics coming to market continues to grow, the demand for drug delivery devices such as the …

Feature
Thought Leadership
The Gateway to Local Adoption Series

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