Does practice make perfect targeting?

June 3, 2005
Sales and Marketing

Since the advent of brick sales information, numerous analytical techniques have become available to help identify the most valuable customers …

GSK sets up new R&D centre

June 1, 2005
Research and Development

GlaxoSmithKline has set up its eighth R&D Centre of Excellence which will focus on building partnerships with biotech firms, academia …

ABPI welcomes new report on animal research

June 1, 2005
Sales and Marketing

The ABPI has welcomed a new report on the ethics of animal research, agreeing the industry must challenge the need …

Industry encouraged to invest more in pharmacy partnerships

May 27, 2005
Research and Development

Pharmaceutical companies should increase their investment in community pharmacists, according to a leading pharmacy spokesperson.Michael Holden, NHS development manager at …

NHS reforms turn to ‘family health services’

May 24, 2005

Five years into the programme of reforms started with the NHS Plan, attention has turned to the services provided by …

Pfizer becomes competitive in oncology

May 24, 2005
Research and Development, Sales and Marketing

Pfizer looks set to become a serious contender in oncology with its promising phase III kidney cancer drug Sutent.Until now …

Pharma and biotech target growing cancer sector

May 24, 2005
Sales and Marketing

Pharma and biotech companies presented a welter of data at this year's ASCO cancer conference, highlighting the growing importance of …

Industry and agencies pour cold water on global procurement

May 19, 2005
Medical Communications

Global procurement processes don't deliver best value and are frequently flawed, according to speakers at the Pharmaceutical Society's annual Question …

Shire plans four key drug filings

May 17, 2005
Sales and Marketing

Shire Pharmaceuticals hopes to strengthen its ADHD portfolio and establish itself in the global gastrointestinal market with a number of …

Strutt appointed to Crestor global PR role

May 16, 2005
Medical Communications

AstraZeneca has made a key appointment to its global PR for its statin brand Crestor.Ben Strutt spent six years as …

Roche raise sales expectations

May 12, 2005
Sales and Marketing

Roche has raised its full-year sales forecast after strong first quarter results saw the Swiss company outperform a number of …

Monoclonal antibody sales set to rocket

May 12, 2005
Sales and Marketing

The monoclonal antibody market will treble in size to $30 billion by 2010, according to a report by analysts Datamonitor.Datamonitor …

Novartis files novel iron overload treatment

May 12, 2005
Sales and Marketing

A new treatment for the rare and difficult to treat condition of chronic iron overload has been filed by Novartis …

FDA approves Requip for restless legs syndrome

May 12, 2005
Sales and Marketing

GlaxoSmithKline's Requip has become the first medicine to receive US approval for the treatment of restless legs syndrome (RLS), after …

The Gateway to Local Adoption Series

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