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Industry careers for pharmacoeconomists

October 21, 2003
Business Services careers, pharmacoeconomists, recruitment

The last five years have seen a shift in pharmacoeconomics to the centre of corporate concerns. Pharmacoeconomics used to be …

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Don’t lose your head

October 21, 2003
Research and Development industry reputation

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Translating NHS reform into healthy profits

October 21, 2003
Sales and Marketing NHS, healthcare, reform

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Mind the gap

October 20, 2003
Sales and Marketing NHS, healthcare, industry relations

There is a disconnection between what primary care organisation influencers want from a relationship with the pharma industry, and what …

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Bringing new drugs to market…at last!

October 20, 2003
Sales and Marketing product launch

In 1987 the average cost of development for new pharmaceutical products was $231 million, and it took between 10 and …

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Medicines partnership

October 20, 2003
compliance, medicines partnership, patient

Medicines Partnership was set up by the Department of Health in January 2002 to encourage people to take their medicines …

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Measuring your suppliers

October 20, 2003
Business Services IT, measurement, suppliers

When Pharmafocus suggested an article on measuring IT suppliers, this led to much scratching of heads in the Technophobe household.How, …

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Recruitment – what’s in it for me?

October 20, 2003
Business Services recruitment

Being 'client focused' is undoubtedly one of the buzz phrases of recent times, but are recruitment companies really focusing on …

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Commercial and R&D: reinventing the relationship

October 17, 2003
Research and Development R&D, commercial

Traditionally, pharma companies have been run as research-based organisations relying on well-integrated internal R&D capabilities to feed their commercial pipelines …

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R&D competitive intelligence

October 17, 2003
Research and Development competitive intelligence

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On laws and rules of thumb

October 16, 2003
Sales and Marketing digi pharma

This column takes a healthily sceptical (you might say cynical) view of technological innovations, and tends to the view that …

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Rebranding – in it for the long haul

October 16, 2003
Medical Communications branding, life cycle

In February, the Government announced plans for a new Hib (Haemophilus influenzae type b) vaccine booster, but with the MMR …

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Managing alliances for performance

October 16, 2003
Research and Development alliance

These days no pharmaceutical company would be caught admitting that they did not have an alliance strategy. After all, the …

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Communications before launch

October 16, 2003
Medical Communications communications, pre-launch

Producing and launching a profitable drug is no easy task and requires cohesive planning throughout all stages of the product's …

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From lab to limousine

October 16, 2003
Research and Development biotech, start-up

Attend any networking conference bringing together fledgling biotechnology companies and investors, whether financial or industry, and you will repeatedly hear …

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Power to the patient

October 16, 2003
Medical Communications consumers assocation, patient information

Patient information is a growing issue. Publicity around issues such as the variation in treatment across the country – so-called …

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Emotional relationships: marriage vs. holiday romances

October 15, 2003
Research and Development CRO, contract research, contract research organisation

If you were to ask leading CRO executives they would tell you that blue chip pharma companies outsource their critical …

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We’re letting you go

October 15, 2003
Business Services recruitment, redundancy

When we were at school, we were misled into a fools' paradise, which told us that if we were good …

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The Stone Age salesforce

October 15, 2003
Sales and Marketing sales force

Here are a few thoughts on why your sales and marketing team will only respond so far to the training …

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Technology in clinical trials

October 15, 2003
Research and Development clincial testing, technology

The major drive for the pharma industry is the pressure to reduce drug development times and costs. Although paper-based processes …

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