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A helping hand with med ed

October 5, 2004

As any pharma marketer should know, the key to successful marketing is how you communicate with your audience. A large …

Feature

Markets stunned as Merck withdraws blockbuster Vioxx

September 30, 2004
Merck, Vioxx

Merck has taken the pharmaceutical world by surprise by announcing the immediate withdrawal of its blockbuster arthritis pain drug Vioxx …

News

Reid promises ‘hundreds of millions’ in PPRS savings

September 30, 2004

News

It’s war (and healthcare costs) between Bush and Kerry

September 30, 2004

The future of America's healthcare system and the high price of prescription medicines remain two of the key issues for …

News

Advert wakes GPs up to the problem of restless legs

September 28, 2004

A new advertising campaign sponsored by GlaxoSmithKline aims to raise awareness in the medical profession of Restless Legs Syndrome, a …

News

Novartis launches kidney drug to rival CellCept

September 28, 2004

News

Finding your Pharmatopia

September 28, 2004

Somewhere out there is the dream marketing job with the ideal pharma company – Pharmatopia. The trick is finding it …

Feature

Trustworthy and transparent relations

September 28, 2004

Feature

Pfizer to buy UK-based drug delivery specialists

September 27, 2004

News

Wyeth and Roche share top drug innovation award

September 23, 2004
prix galien

Wyeth and Roche have shared the honours at this year’s UK Prix Galien awards for innovative and beneficial new medicines.Wyeth’s …

News

US antidepressant prescribing falls in under-18s

September 23, 2004

Growing concerns over the safety of giving SSRI antidepressants to children and adolescents has resulted in a sharp fall in …

News

Recruitment replaces procurement as top concern, but PR sector optimistic

September 23, 2004

Business prospects and optimism is picking up for the healthcare communications industry, a new survey has revealed.Results of the second …

News

NICE approval for Xigris

September 22, 2004

News

New report demands re-think on 48-hour access to GPs

September 22, 2004

The NHS Alliance and the Royal College of GPs have called for a re-think on 48-hour access targets, arguing the …

News

Hundreds vote in UK’s Most Admired Pharma Company poll

September 20, 2004

Five UK-based pharmaceutical companies have emerged as early contenders to claim the title of Most Admired Company, as voted by …

News

The nurse will see you now

September 20, 2004

It used to be so simple. Doctors were the people and the only people who decided what medicines to prescribe, …

Feature

WPP acquires Grey for $1.5 billion

September 16, 2004

Global communication services giant WPP has bought its rival the Grey Global Group for $1.5 billion, furthering the consolidation of …

News

Pfizer restricts UK supplies as US import battle escalates

September 16, 2004

Pfizer has begun restricting supplies of its medicines to UK wholesalers – a move widely interpreted as trying to head …

News

Children’s NSF tackles off-label prescribing concerns

September 16, 2004

News

Yentreve launched in first European markets

September 16, 2004

Yentreve, the first ever treatment for the embarrassing problem of stress urinary incontinence has been launched in its first European …

News
The Gateway to Local Adoption Series

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