Strict new conflict of interest rules for MHRA proposed

November 19, 2004

Growing concerns about the independence and transparency of the UK medicines regulator have been met by a set of strict …

Raptiva launched in first European markets

November 18, 2004

Serono's new psoriasis treatment Raptiva has been launched in its first European markets, including the UK.The drug is licensed to …

Mutual medicine

November 18, 2004

From developing strategy for a product at the earliest pre-launch phase to promoting older, established products the pharma industry has …

Warner Chilcott agrees

November 8, 2004

PR: the power of perceptions

November 3, 2004

Pharma is taking an increasing interest in PR and what it can achieve in the marketing mix. But with a …

Lilly’s Alimta ready for UK launch

November 2, 2004

Lilly's chemotherapy drug Alimta is to be launched in the UK for the treatment of malignant pleural mesothelioma, a type …

Mission to maximise

November 2, 2004

We all know that 'less is more'. What clearer mission could you have as a marketer – take this product …

Black box warning for antidepressants in US

November 2, 2004

The industry's biggest selling antidepressants will all have to carry the strongest possible warnings in the US, after the FDA …

Industry ready to reply after critics savage practices

November 2, 2004

UK regulator the MHRA and the pharmaceutical industry have been condemned for being engaged in a closed and uncritical relationship, …

Lonngren lashes out at late warning

November 1, 2004
EMA, EMEA, Lonngren, Vioxx

 Thomas Lonngren, the head of Europe’s medicines regulator the EMEA has spoken out about Merck’s withdrawal of Vioxx, saying the …

Nanotechnology: small could be big

October 27, 2004

Nanotechnology is starting to fuel the imagination and commercial aspirations of pharma companies, but sound strategies for intellectual property protection …

Pfizer warns of slowdown in 2005

October 27, 2004

Pfizer has warned that growth in 2005 could be held back by generic competition and other increasing market pressures.The company's …

Prexige launch delayed

October 27, 2004

Novartis has delayed the launch of its potential blockbuster painkiller Prexige until 2007, in the wake of Vioxx's withdrawal. The …

The Gateway to Local Adoption Series

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