Roche suspended from ABPI

July 15, 2008
Sales and Marketing

Roche has been suspended from the ABPI for at least six months after being found guilty of bringing discredit on …

Marketing effectiveness: cloudy thinking won’t cut it

July 15, 2008
Sales and Marketing effectiveness, marketing

Over recent years the pharmaceutical industry has been unable to escape the mantra of return on investment (ROI). Investment in …

The World According To ..

July 14, 2008
Medical Communications, Sales and Marketing advertising, communications

What, in your opinion, is the current state of marketing in pharma? What a question. How do you measure the …

Latest news from Datamonitor

July 14, 2008
Sales and Marketing

Regulatory warning for anti-epileptic drugs presents greatest threat to non-epilepsy indicationsThe FDA is close to adding a black box warning …

New European rules on patient groups come into force

July 11, 2008
Medical Communications ethics

Pharmaceutical marketers across Europe have a new set of rules to follow if they want to work with patient groups. …

New customers in the new NHS

July 10, 2008
Sales and Marketing NHS, industry relations, marketing

No-one in pharmaceuticals or the NHS needs to be told their world is changing dramatically. The proof is all around, …

Doctors back review of NHS ‘co-payment’

July 10, 2008
Sales and Marketing

UK doctors have voted in favour of allowing patients to pay privately for treatments unavailable on the NHS, but continuing …

NICE rejects GSK’s Tyverb

July 9, 2008
Sales and Marketing

GlaxoSmithKline's Tyverb is the latest high-cost cancer treatment to be rejected by the medicines watchdog NICE. Using the breast cancer …

Lilly acquires SGX Pharma and drug discovery platform

July 9, 2008
Research and Development, Sales and Marketing biotech

Lilly is to buy SGX Pharmaceuticals, a biotech company that specialises in cutting-edge technology which helps drug discovery and design. …

Industry seeks strict anti-counterfeiting measures

July 9, 2008
Manufacturing and Production parallel trade

European pharma leaders have proposed a series of tough new measures to prevent counterfeit drugs from entering the supply chain. …

Scottish marine biotech founder wins entrepreneur award

July 8, 2008
Research and Development, Sales and Marketing Scotland, biotech

The chief executive of an innovative marine biotechnology company has been named Scottish entrepreneur of the year in healthcare. Dr …

Novo Nordisk among UK’s Great Places To Work

July 8, 2008
Business Services Novo, careers

Three pharmaceutical companies have this year been ranked inside the top 50 places to work throughout the UK. Novo Nordisk, …

How to be a Career Chameleon

July 7, 2008
Business Services recruitment, strategy

As anyone working in the pharma industry knows, the industry is transforming, and fast. Four key changes are having an …

Latest news from Datamonitor

July 7, 2008
Sales and Marketing

Pharmaceutical companies must adapt to changing market dynamics in 2008Pharma companies face growing competition from generics, increasingly tough pricing and …

Almirall expands its horizons

July 3, 2008
Research and Development, Sales and Marketing Almirall, COPD, Spain

Almirall has been Spain's number one pharmaceutical company for some years, but is still little known outside its home market. …

Shire to buy up German biotech

July 3, 2008
Sales and Marketing MA, biotech

Shire is set to acquire German biotech firm Jerini, in a bid to expand its portfolio of treatments for rare …

Geoff Hurst lends support to prostate cancer campaign

July 3, 2008
Medical Communications patients

A new campaign highlighting the inequality of treatment in men with prostate cancer has been launched with the help of …

AstraZeneca wins vital Seroquel battle

July 3, 2008
Sales and Marketing AZ, generics, psych

Anglo-Swedish pharma company AstraZeneca has scored a vital victory in defending the patent on its blockbuster drug Seroquel. A US …

Pfizer declares revolution in US medical education funding

July 3, 2008
Medical Communications, Sales and Marketing CME, US, ethics

A revolution in the funding of continuing medical education is on the cards after Pfizer declared it would no longer …

The Gateway to Local Adoption Series

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