World Media awards for TVF’s rep training package
pharmafile | June 21, 2007 | News story | Medical Communications |Â Â Â
TVF Communications has scooped a brace of gold awards at the World Media Festival for its e-learning programs for Sanofi-Aventis' sales reps.
The London-based medical communications agency was commended for producing user-friendly and visually appealing sales representative training programs.
Managing director Rachel Farrow said: "TVF has been producing high-quality and innovative e-learning projects for the last five years and it is fantastic to have this work recognised by two international awards."
For Sanofi-Aventis, TVF developed CD-ROM and web-based e-learning programs for primary and secondary care salesforce training, to support a new product launch and a licence expansion.
The programs included video case studies, interviews with key opinion leaders, as well as traditional e-learning features such as roll-over glossaries, roll-over references and user guides.
Both e-learning CD-ROM and web-based learning programs had an accompanying print/training manual element that provided the in-depth information the reps needed to know, TVF director Tim Spence explained. Each e-learning section had reading preparation at the beginning of every module followed by the interactive need-to-know content. Interactivity was included to help explain complicated topics, not just for the sake of it.
TVF has worked with Sanofi for more than 10 years, predominantly in developing training packages.
In addition to its pharma-facing learning work, the agency has also produced comprehensive nurse training campaigns.
Held in Hamburg and now in its seventh year, the World Media Festival is an annual competition for modern media from advertising to animation, PR to sales promotions.
TVF has won awards at the World Media Festival in each of the last three years, predominantly for its patient information videos. Last year, DVDs it produced garnered three awards, two for My Dad has Epilepsy for Pfizer's Lyrica and one for ADHD and the school day produced for UCB Pharma's Equasym.
