New clients for Cegedim Dendrite

pharmafile | July 9, 2009 | News story | Medical Communications |  Cegedim 

Cegedim Dendrite, a leading provider of CRM software and healthcare data to the pharma industry, has announced significant growth over the last year, as demand increases for better quality information on specific areas within the NHS.

The company says 17 new customers have signed up to Cegedim Dendrite's OneKey database since the beginning of 2008, and that this is a clear indication of the industry's desire to respond to the NHS' changing needs.

David Round, UK general manager at Cegedim Dendrite, said: "Following the integration of Dendrite's Pharbase platform into OneKey, which began in 2008, the OneKey database has become the leading healthcare professional database in the UK, delivering significant enhancements in data quality and data breadth.

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He says the company offers a 'one-stop-shop' for sales and marketing services. Among those signing up to the database are Almirall, Boehringer Ingelheim, Doctors.net.uk, Ferring and Gilead.

The company says OneKey is the only database available that covers all of the countries within the European Union and is present in 62 countries worldwide.

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