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Don't blush...look before you flush'

Published on 03/11/05 at 11:29am

Bowel Cancer UK has been launched with a new campaign to promote personal awareness of the disease that kills 16,000 people in Britain every year.

The campaign has been used to promote the newly renamed charity, formerly known as Colon Cancer Concern, which was first established in 1987.

Bowel Cancer UK has decided to change its identity to convey the national scope of its work and to reflect the increasingly widespread use of the term bowel cancer to describe the disease.

Chief executive Neil Brookes, explains: "Bowel cancer affects some 35,000 people in the UK every year. Our name change symbolises our commitment to combat this terrible disease at a national, regional and local level.

"In addition, we have sought to bring the name of our organisation into line with the most common description of the disease at a time when awareness of it is increasing considerably."

The charity's 50-foot trailer  branded with the slogan, 'Don't blush...look before you flush' and featuring a giant photograph of a man and a woman sitting on the toilet  was parked outside St Paul's Cathedral for the launch.

As part of its work this year the charity has been involved in raising awareness of new drug Avastin and other colorectal cancer treatments.

The first ever national screening programme for colorectal cancer will be launched in April 2006, with two million people in the target group sent home testing kits which are then sent back for laboratory analysis.

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