Mylan ends 2016 with spate of generics

pharmafile | January 3, 2017 | News story | Manufacturing and Production, Sales and Marketing Mylan, generics, launch 

Mylan ended a difficult year for itself by releasing a rash of generics into the market, ending the year strongly and looking to put its troubles behind it. The generics that it announced were a generic version of Johnson & Johnson’s Concerta tablets, a generic version of Pfizer’s Cerebyx injection and a generic version of Zovia. This is in addition to the news that Mylan has launched a half price generic version of its own EpiPen, in order to calm the price furore that developing over the course of 2016.

The launch of the three generic drugs came within two days and was a clear indication, by Mylan, that it still holds a strong position within the market. The generic likely to bring in the most revenue is the generic version of J&J’s Concerta tablets. According to IMS Heath, the tablets had recorded sales of approximately $1.59 billion. The cheaper generic version that Mylan has launched is expected to cut into these sales to accrue around 25% of the market, bringing in a healthy portion of sales to Mylan. The tablets are a treatment for Attention Deficit Hyperactivity Disorder (ADHD) and the generic will be able to be produced in a range of strengths.

Mylan’s CEO, Heather Bresch, commented, “The launch of generic Concerta Tablets demonstrates Mylan’s leadership in complex development and manufacturing and in bringing to market a broad portfolio of high quality generics. This launch also further strengthens our robust portfolio of central nervous system medications, which is the largest in the U.S. with more than 100 products. We’re excited about bringing another generic in this therapeutic area to market and expanding access to help patients.”

The other generics that have been launched are a rival to Pfizer’s Cerebyx injection, which saw sales of $36.3 million over 12 months and is used in the treatment for certain type of seizures; the generic version of Zovia is a form of birth control for use in women to prevent pregnancy.

Included in each press release on the generic launch was the statement as follows: “Currently, Mylan has more than 240 ANDAs pending FDA approval representing approximately $95.6 billion in annual brand sales, according to IMS Health. Forty-one of these pending ANDAs are potential first-to-file opportunities, representing $32.5 billion in annual brand sales, for the 12 months ending June 30, 2016, according to IMS Health.”

This statement alone displays how clearly Mylan is projecting that it is a strong and stable company, with a steady pipeline of drugs to arrive to market. It seems to, in effect, to be drawing a line under its previous year by concentrating conversation back upon its successes.

Ben Hargreaves

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